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Posts by Kelsey Sullivan

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Blog Innovation
How QSR brand analysts are keeping pace with consumers
September 29, 2025
Why QSR insights can’t wait until next quarter Quick service restaurants (QSRs) are moving at breakneck speed, and insights teams are often caught playing catch-up. Today’s consumers expect: Health ...
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Blog Innovation
How to de-risk your product launch at every stage of innovation
September 26, 2025
De-risking a product launch doesn’t mean playing it safe. It means making smarter bets, ones grounded in what consumers actually want and how they behave. But that requires more than just one round ...
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Blog Advertising
The brand analysts guide to smarter creative testing
September 24, 2025
Brand analysts face growing pressure to deliver creative results fast As a brand research analyst, you’re in the hot seat. CPG marketers are pouring billions into digital channels with an expectation ...
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Blog
6 reasons why CMOs need connected consumer insights
September 22, 2025
The role of the CMO has never been more complex. On one hand, you’re tasked with shaping brand strategy and inspiring breakthrough creative. On the other, you’re under constant pressure to prove ROI ...
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Blog Innovation
How CMOs at CPG companies are redefining innovation in 2025
September 19, 2025
CPG innovation stakes have never been higher Consumer packaged goods (CPG) brands are under more pressure than ever. Today’s buyers want healthier, more sustainable and even personalized products ...
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Blog Innovation
Here are the most innovative bets telecom CMOs are waging in 2025
September 17, 2025
Telecom CMOs are in the eye of the innovation storm The role of a telecom CMO has never been more complex or more critical. Connectivity itself is no longer the differentiator it once was. Consumers ...
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Blog Advertising
The CMO playbook for QSR advertising in 2025
September 9, 2025
Quick-service restaurants (QSRs) have long thrived on volume, getting as many people in the door (or through the app) as possible. But in today’s market, volume alone isn’t enough. Consumer ...
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Blog Advertising
The future of telecom advertising: Why creative confidence matters more than ever
August 27, 2025
Telecom ad spend is on the rise — is your creative ready? Telecom brands are about to turn up the volume on advertising. In 2025, ad spend in the sector is expected to grow 8.3%, fueled by consumer ...
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Blog
How these CPG founders built billion-dollar brands (and what you can learn)
July 11, 2025
Behind some of the most iconic consumer packaged goods (CPG) brands are founders who didn’t just build products. They built movements. Whether it was disrupting snack bars, iced tea or shampoo ...
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More to explore

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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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