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Posts by Kelsey Sullivan

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Blog Advertising
Why CMOs should use consumer insights before producing ads
April 1, 2025
CMOs are under immense pressure to create ads that grab attention, resonate emotionally and drive measurable results — all while staying on budget. And with rising production costs and limited time ...
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Blog Advertising
Your guide to AI-powered advertising campaign analysis
March 27, 2025
As a marketing or insights professional, chances are you run a LOT of ads and ad related research. And as you well know, it’s not just about launching the ad, but understanding what’s working, not ...
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Blog
How professional insights services make your team more productive
March 20, 2025
If you’re a market research or marketing professional, you’ve probably heard or said this phrase “If only I had the time…” one too many times. From trying to get studies or ad campaigns up and ...
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Blog Marketing
The AI-ready marketer: How to structure data and tech for smarter campaigns
March 19, 2025
AI is transforming marketing, but for businesses to reap its full benefits, they must first ensure their data is AI-ready. With the right approach, AI can revolutionize audience insights, content ...
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Blog Advertising
Sip, sip, sell: How RTD brands are stirring up advertising
March 7, 2025
The ready-to-drink (RTD) alcoholic beverage market is booming, and it’s easy to see why. People love the convenience of cracking open a can of their favorite cocktail or hard seltzer without the ...
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Blog Marketing
From insights to impact: The CMOs using data to win
March 5, 2025
Data isn’t just a tool — it’s the backbone of smart decision-making. The best CMOs aren’t just looking at numbers; they’re using consumer insights to shape strategies, personalize experiences and ...
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Blog Innovation
Snack trends unwrapped: What’s shaping snack purchases in 2025
March 4, 2025
Today’s snack market is more complex than ever. Consumers are looking for options that align with their health goals, but they’re not willing to sacrifice taste — or stretch their budgets too far. ...
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Blog Advertising
Free peanuts: A winning advertising strategy for alcohol brands
February 26, 2025
Have you ever walked into a bar, ordered a drink and suddenly found yourself snacking on a bowl of free peanuts? It’s a classic move, but it’s not just about being nice — it’s a smart business ...
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Blog Innovation
How leading brands are transforming innovation with AI and connected data
February 17, 2025
This month, Zappi held the annual Breakfast Club event in London with leaders from the insights industry, including Johanna Thompson, Human Intelligence - Agile Innovation Insights Senior Global ...
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More to explore

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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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