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Posts by Kelsey Sullivan

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Blog
How integrated insight systems improve marketing strategy
March 31, 2026
Organizations generate more insights today than ever before, but a lot of these insights still live in disconnected systems. Advertising performance data sits in one place, innovation testing in ...
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Blog
The brands that are showing up for Women’s History Month (and what they’re getting right)
March 27, 2026
Every March, brands show up for Women’s History Month. But in 2026, the bar feels noticeably higher. Consumers aren’t just looking for celebratory messaging or “inspirational quotes” anymore, they’re ...
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Blog Advertising
How automated concept testing accelerates the best creative
March 17, 2026
Why automated concept testing has become essential Creative development has changed dramatically in the last decade. Marketing teams are producing more campaigns and more assets than ever before. At ...
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Blog Marketing
11 women to watch in marketing in 2026
March 16, 2026
Marketing has long been powered by women, but leadership roles haven’t always reflected that reality. In honor of Women’s History Month, we’re spotlighting the women who are helping change that. From ...
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Blog Advertising
Beyond chocolates and roses: How non-traditional brands can win Valentine’s Day
February 13, 2026
Every February, the same categories dominate Valentine’s Day advertising. Think: Flowers, jewelry and of course, chocolate. And every year, their ads start to look the same. Pink color palettes. ...
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Blog Advertising
Themes from Super Bowl LX ads and what brands can learn from them
February 11, 2026
Every year, brands advertising at the Super Bowl are expected to deliver the biggest and best ads to be released during the Big Game. From heart-tugging narratives and celebrity-studded cameos to ...
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Blog Advertising
2026 ad tracker: The complete list of Super Bowl LX advertisers
February 9, 2026
Super Bowl LX didn’t just deliver big game action. It delivered one of the most eclectic and expensive advertising lineups in the event’s history. In 2026, the price of a 30-second commercial has ...
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Blog Advertising
The luxury playbook for Super Bowl advertising
February 4, 2026
For decades, Super Bowl advertising has been dominated by big brands in the food and beverage, alcohol, automotive and tech categories. Luxury brands, however, have traditionally stayed on the ...
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Blog Advertising
Do celebrities actually make Super Bowl ads better? A data-driven guide
January 20, 2026
The Super Bowl isn’t just the biggest night in sports — it’s the biggest stage in advertising in the US. Every year, brands spend millions not only to secure airtime but to create ads that feel like ...
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More to explore

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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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