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Posts by Kelsey Sullivan

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Blog
Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog
Why sports remain marketing's most powerful cultural platform
July 10, 2026
Today, there's one place where consumers and brands are still actively choosing to be together: Sport. At this year's Cannes Lions, sports weren’t discussed as simply another sponsorship opportunity ...
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Blog Brand
What it takes to build brands people remember
July 6, 2026
Every year at Cannes Lions, thousands of marketers gather to talk about the future of branding. After the Zappi team spent the week listening to CMOs and brand leaders from companies including AB ...
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Blog
Straight from Cannes: Why the best marketers are using AI to amplify human thinking
July 1, 2026
For the past two years, the conversation around AI in marketing has centered on one question: Will it replace marketers? At Cannes Lions 2026, the industry's biggest brands offered a very clear ...
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Blog
5 lessons from Cannes on staying close to your audience
June 29, 2026
For years, marketers have talked about being consumer-centric. But if Cannes Lions 2026 revealed anything, it's that consumer closeness is a true competitive advantage. Across sessions from P&G, ...
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Blog
The brand activations everyone is talking about at this year’s Cannes Lions
June 26, 2026
While Cannes Lions is largely known for celebrating the world's best creative work, it's also become one of the biggest stages for experiential brand building. Every year, brands transform beaches, ...
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Blog
10 standout quotes from insights and marketing leaders on the Cannes Lions stage
June 25, 2026
The best thing about Cannes Lions isn't the trophies — it's the people. Every year, some of the world's most influential marketers and insights leaders gather on the French Riviera to share their ...
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Blog
8 marketing leaders making a splash at this year’s Cannes Lions
June 24, 2026
For one week every year, Cannes becomes the center of the marketing universe. Brand and insights leaders, creatives, media executives and innovators gather to celebrate the industry's biggest ideas ...
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Blog
The complete list of brands behind the 2026 FIFA World Cup: A tiered breakdown of official sponsors
May 11, 2026
The 2026 FIFA World Cup isn’t just the biggest event in soccer — it’s shaping up to be one of the most complex marketing stages in the world. With matches across the US, Canada and Mexico, FIFA has ...
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More to explore

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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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