Why choose Zappi?
The #1 agile market research platform that helps you create winning products and captivating ads with Connected Insights, making every idea better than your last.
What makes Zappi different
Trusted sample
Access to ISO/ESOMAR-approved sample. AI powered sample quality engine; spots fraudulent responses checks. Quality measured every time through the Zappi Quality score.Repeatable survey structure
80/20 mix between templated and customizable design. Repeatability: asking questions the same way every time to maximize efficiency and speed up time to insight. Consistency of data across your organization’s database: all of your teams are asking the same questions.Global & category norms
Fixed survey structure opens the door to normative data creation. Test against your own concepts and creatives, or compare against your category or global norms, or norms you build yourself.Reporting
AI-generated reporting with advanced prompt engineering. Responses start feeding into the platform within 12 hours of launch. Reports completed 48-72 hours depending on methodology.Fixed cost
Simple pricing model: above 50% IR = standard sample cost, below 50% IR = premium sample cost.
The new AI world
The potential for AI in creativity is boundless, but it needs to be built on a foundation of connected, harmonized and actionable data. To access the most value, build your data asset on top of generative AI to provide ample context into what consumers want. Then, democratize access to it across the organization with a user-friendly interface.
It's time for the research takeover
We have to standardize, systemize, tag and platform. Only then we can go from order takers to curators of creativity.
Meet your customizable AI agents
When research happens faster, earlier and more often, you can bring consumer feedback to the forefront across every stage of the development process to take the lead in driving innovation for your business. Learn about Zappi’s AI-powered concept optimization (and get early access as a beta user!)
Zappi is your platform for generating Connected Insights
Create winning products and ads faster and more frequently with Zappi’s automated testing engine and AI-powered Insights. Create a learning loop to continually improve, launching with confidence and driving short-term sales & long-term brand growth.
Want to see more? 👀
Get under the hood of what makes Zappi different from other agile market research platforms. We’ll help you learn – not just test – how to make each of your ads and new products better than the last through the use of connected insights. Keep learning about our:
With Zappi, we have gained the ability to iterate on ideas instead of using a traditional validation approach. This has improved how we learn throughout the entire research process and improved our success rate in-market.
Insights Alliance methodology creation
Open sourced model for identifying key industry challenges and think-tank approach across organizations to solve market challenges.
INNOVATION SUITE
Agile innovation testing
Launch winning products by involving your customers early and often throughout your ideation and development process to increase in-market success and improve ROI.
ADVERTISING SUITE
Make your message land every time
Get second-by-second analysis of your creatives through the eyes of consumers, and deploy only the most impactful versions that resonate with your audience to drive awareness, create emotional connections and generate sales.
Since partnering with Zappi, we have seen our creative effectiveness improve by almost 30% across all our advertising. This equates to PepsiCo gaining hundreds of millions in value from greater creative effectiveness this year!
Meet with us
Having a tool like Zappi that everyone can use to get to good business outcomes has been very powerful for us.
