Why choose Zappi?
The #1 agile market research platform for insights professionals that helps you create winning products and captivating ads with Connected Insights, making every idea better than your last. It’s time for Insights teams to be elevated
Zappi is your platform for generating Connected Insights
Create winning products and ads faster and more frequently with Zappi’s automated testing engine and AI-powered Insights. Create a learning loop to continually improve, launching with confidence and driving short-term sales & long-term brand growth.
Named "Best Marketing Insights Platform" by MarTech Breakthrough Awards
With Zappi, we have gained the ability to iterate on ideas instead of using a traditional validation approach. This has improved how we learn throughout the entire research process and improved our success rate in-market.
INNOVATION SUITE
Agile innovation testing
Launch winning products by involving your customers early and often throughout your ideation and development process to increase in-market success and improve ROI.
ADVERTISING SUITE
Make your message land every time
Get second-by-second analysis of your creatives through the eyes of consumers, and deploy only the most impactful versions that resonate with your audience to drive awareness, create emotional connections and generate sales.
Since partnering with Zappi, we have seen our creative effectiveness improve by almost 30% across all our advertising. This equates to PepsiCo gaining hundreds of millions in value from greater creative effectiveness this year!
Turn connected insights into cross-market outcomes.
Optimize your approach across markets
Learn, compare, and optimize your best ideas between your teams, creating a learning loop that makes you smarter
Keep improving your insights & results
Unified testing helps you stack learnings across the organization, democratizing access to insights so consumer centricity is at the heart of your business
Empower your teams to be elevated
You are not content with the status quo. Use our team-ready tools to help more of your team turn research & insights into strategy, elevating your personal impact by bringing relevant, timely insights that drive key business decisions
Having a tool like Zappi that everyone can use to get to good business outcomes has been very powerful for us.
Learn how major brands innovate using Zappi Connected Insights
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