Where consumers will (and won’t) accept ads in AI assistants
What today's early adopters are telling advertisers — before the mainstream arrives.
WHAT YOU'LL GET
AI assistant advertising is no longer theoretical
It’s already here. But as platforms race toward monetization, consumers are drawing surprisingly clear boundaries around what they will and won’t accept.
In this new research report, we surveyed early adopters of AI assistants — the users shaping the norms the mainstream will eventually follow. The findings reveal a complex picture. Consumers are more open to AI advertising than many marketers assume, but trust, context and personalization all come with sharp limits.
Inside the report, you’ll learn:
Why 82% of users say ads in AI assistants feel at least as trustworthy as Google Search ads
Which contexts consumers consider completely unacceptable for advertising
How younger audiences are redefining trust in conversational interfaces
Why personalization may undermine the very targeting advertisers rely on
What the rise of ad-free AI alternatives means for brands and platforms
Built for marketers, insights teams, and brand leaders navigating the future of AI-driven media, this report offers practical guidance for advertising in AI assistants without breaking consumer trust.