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Blog Advertising
Sip, sip, sell: How RTD brands are stirring up advertising
March 7, 2025
The ready-to-drink (RTD) alcoholic beverage market is booming, and it’s easy to see why. People love the convenience of cracking open a can of their favorite cocktail or hard seltzer without the ...
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Blog Advertising
AdMiration feature: Totino’s Pizza Rolls’ “Chazmo Goes Home” campaign
March 6, 2025
For this week’s AdMiration feature, we looked at consumer response to Totino’s Pizza Rolls’ tales of Chazmo, which began in “Chazmo Name” ad and continued in “Chazmo Finally Goes Home” ad, which ...
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Blog Advertising
Beyond the face: How the right advertising spokesperson can transform your brand
February 28, 2025
Celebrity spokespeople are more than recognized faces. They shape brands. From A-list celebrities to brand characters like Progressive Insurance’s “Flo” with her trademark headband, an advertising ...
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Blog Advertising
AdMiration feature: Dove’s “Moist Humor”
February 27, 2025
For this week’s AdMiration feature, we looked at consumer response to Dove’s “Moist Humor” ad. Traditionally known for its ads aimed at empowering and inspiring women with its “Real Beauty” message, ...
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Blog Advertising
Free peanuts: A winning advertising strategy for alcohol brands
February 26, 2025
Have you ever walked into a bar, ordered a drink and suddenly found yourself snacking on a bowl of free peanuts? It’s a classic move, but it’s not just about being nice — it’s a smart business ...
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Blog Advertising
AdMiration feature: Nike’s “So Win.” and NFL’s “Flag 50”
February 20, 2025
For this week’s AdMiration feature, we looked at consumer response to the empowering Nike “So Win.” and NFL “Flag 50” ads. Both of these spots were released during this year’s Super Bowl LIX, one of ...
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Blog Advertising
Super Bowl LIX advertising awards
February 13, 2025
For this week’s AdMiration feature, we’re taking a break from our regular coverage of individual ads to celebrate some of the winning ads from Super Bowl LIX! Based on our research conducted with ...
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Blog Advertising
AdMiration feature: Budweiser's "First Delivery"
February 13, 2025
For this week’s AdMiration feature, we looked at consumer response to Budweiser’s “First Delivery” ad. The ad was pre-released ahead of Super Bowl LIX and is part of their campaign leading up to the ...
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Blog Advertising
10 Super Bowl LIX ads that won with consumers
February 10, 2025
This year's Super Bowl ad lineup was filled with flying facial hair, endless celebs, some feel-good nostalgia, and of course, lots of laughs. But which ones stood out from the rest? We used Zappi ...
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