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Blog Advertising
7 retail advertising trends for 2025: From Ulta to Sephora
April 24, 2025
Early retail advertising focused on print, radio and television alongside catching shoppers’ attention with in-store displays. In the 1990s, retail advertising saw a huge shift with the rise of ...
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Blog Advertising
Global ads, local wins: The strategy behind international success
April 18, 2025
One of the most famous English idioms is “it’s raining cats and dogs.” If you think about it literally, it makes no sense at all, but if English is the language you’ve spoken and heard your whole ...
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Blog Advertising
AdMiration feature: Miller Lite’s "Legendary Stories”
April 17, 2025
For this week’s AdMiration feature, we looked at consumer response to Miller Lite’s "Legendary Stories” ad, which celebrates their legendary 50 years and honors late sports legends John Madden, Dick ...
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Blog Advertising
Generative AI in advertising: Is it worth it?
April 15, 2025
Since the release of ChatGPT in 2022, marketers have used generative AI, powered by large language models, to create text, audio and images in their ad campaigns. Fast forward to 2024 and the use of ...
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Blog Advertising
From insights to impact: How marketers drive CPG success
April 10, 2025
Great advertising moves consumers—not only to make purchases but also emotionally. It may make you laugh or call up a nice memory. Advertising can inspire you to pursue goals or to embrace your ...
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Blog Advertising
AdMiration feature: Therabody’s “Introducing the New Wand in Indigo”
April 10, 2025
For this week’s AdMiration feature, we looked at consumer response to Therabody’s “Introducing the New Wand in Indigo” ad, which promotes their new depuffing wand in a way that is unique to their ...
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Blog Advertising
Cannes Lions winners — where are they now?
April 4, 2025
In the words of the Cannes Lions committee, winning a Lion is a career-defining achievement. As one of the most desirable awards in creative communications and advertising, Cannes Lions celebrate ...
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Blog Advertising
How winners win at Cannes Lions: Making an impact
April 4, 2025
The Cannes Lions International Festival of Creativity is the advertising industry’s most glamorous event. Held each year on the sun-drenched French Riviera, the festival draws 15,000 creative ...
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Blog Advertising
AdMiration feature: Corona’s “Equity Extension Cord”
April 3, 2025
For this week’s AdMiration feature, we looked at consumer response to Corona’s “Equity Extension Cord” ad, which promotes their classic Corona Extra Mexican lager for the upcoming summer months. Read ...
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