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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
From clicks to conversions: Mastering ad effectiveness metrics
May 28, 2025
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” - John Wanamaker While more consumers are spending time on social media platforms like TikTok and ...
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Blog Advertising
The secret formula behind John Lewis’ holiday ad magic
May 27, 2025
When you think about Christmas ads in the UK, chances are high that at least one John Lewis ad is among the first that comes to mind. With Christmas ads being so massive in the UK, the ads released ...
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Blog Advertising
How to use consumer insights to build smarter ads and better products
May 23, 2025
Consumer behavior is shifting fast. Rising costs, convenience, and shortening attention spans impact the ways people discover products and what they buy. Add in values-driven behavior and the desire ...
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Blog Advertising
AdMiration feature: PG Tips’ “At Home With Monkey”
May 22, 2025
For this week’s AdMiration feature, we looked at consumer response to PG Tips’ “At Home With Monkey” ad, which is part of their new campaign and creative platform called “Live life one tea at a ...
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Blog Advertising
Real examples and research-backed practices for eco-friendly advertising
May 22, 2025
Sustainability isn’t just product's problem — it’s also advertisers’. And the impact of advertising on the planet is often massively underestimated. Right now, the ad industry contributes over ...
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Blog Advertising
Advertising inspiration from 10 of our favorite brands
May 21, 2025
Consumers are bombarded with advertising messages nearly every second. Experts refer to it as “marketing clutter.” Although it’s obvious that everyone is exposed to lots of advertising, researchers ...
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Blog Advertising
AdMiration feature: Goldfish’s “Boss”
May 15, 2025
For this week’s AdMiration feature, we looked at consumer response to Goldfish’s “Boss” ad, which features SNL's Ben Marshall and their new tagline “Be More Like Goldfish.” Read on to get our 3-2-1 ...
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Blog Advertising
AI ethics: The advertiser’s guide to using AI
May 9, 2025
In 2025, 78% of people surveyed say their organizations use AI in at least one business function. Currently, the AI market reached $244 billion. Experts predict it will grow beyond $800 million by ...
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Blog Advertising
Full-funnel, full flavor: How CPG & QSR campaigns stay cutting-edge
May 9, 2025
The biggest brands aren’t guessing anymore. They’re constantly learning and turning those insights into a competitive edge. From AI-powered everything, including image generation and real-time ...
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The Connected Insights Imperative

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