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Blog Advertising
What consumers like and dislike about advertising today
June 5, 2025
As part of our research into the state of creative effectiveness in 2025, we wanted to learn what consumers look for in advertising today to better understand what they typically like or dislike. To ...
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Blog Advertising
What CMOs can expect from Cannes Lions 2025
June 4, 2025
Every June, the global marketing and advertising world descends on the French Riviera for Cannes Lions for a week of creativity, big ideas and even bigger conversations. And while the backdrop may be ...
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Blog Advertising
The state of creative effectiveness in 2025
June 3, 2025
It’s that time of year again — time for the release of our annual state of creative effectiveness report. Each year, we dive into how advertising has evolved in response to global trends and consumer ...
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Blog Advertising
Are your ads missing the mark? Blame (and understand) behavior
June 2, 2025
"We need to stop interrupting what people are interested in and be what people are interested in.” [[ — Craig Davis, Co-founder of Sendle]] According to Harvard Business School, 95% of purchase ...
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Blog Advertising
AdMiration feature: Brawny’s “Treehouse”
May 29, 2025
For this week’s AdMiration feature, we looked at consumer response to Brawny’s “Treehouse” ad, which is part of their new campaign and brand refresh that includes the comeback of Brawny Man, the ...
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Blog Advertising
From clicks to conversions: Mastering ad effectiveness metrics
May 28, 2025
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” [[- John Wanamaker]] While more consumers are spending time on social media platforms like TikTok and ...
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Blog Advertising
The secret formula behind John Lewis’ holiday ad magic
May 27, 2025
Intro When you think about Christmas ads in the UK, chances are high that at least one John Lewis ad is among the first that comes to mind. With Christmas ads being so massive in the UK, the ads ...
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Blog Advertising
How to use consumer insights to build smarter ads and better products
May 23, 2025
Consumer behavior is shifting fast. Rising costs, convenience, and shortening attention spans impact the ways people discover products and what they buy. Add in values-driven behavior and the desire ...
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Blog Advertising
AdMiration feature: PG Tips’ “At Home With Monkey”
May 22, 2025
For this week’s AdMiration feature, we looked at consumer response to PG Tips’ “At Home With Monkey” ad, which is part of their new campaign and creative platform called “Live life one tea at a ...
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More to explore

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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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