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Blog Advertising
Real examples and research-backed practices for eco-friendly advertising
May 22, 2025
Sustainability isn’t just product's problem — it’s also advertisers’. And the impact of advertising on the planet is often massively underestimated. Right now, the ad industry contributes over ...
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Blog Advertising
Advertising inspiration from 10 of our favorite brands
May 21, 2025
Consumers are bombarded with advertising messages nearly every second. Experts refer to it as “marketing clutter.” Although it’s obvious that everyone is exposed to lots of advertising, researchers ...
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Blog Advertising
AdMiration feature: Goldfish’s “Boss”
May 15, 2025
For this week’s AdMiration feature, we looked at consumer response to Goldfish’s “Boss” ad, which features SNL's Ben Marshall and their new tagline “Be More Like Goldfish.” Read on to get our 3-2-1 ...
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Blog Advertising
AI ethics: The advertiser’s guide to using AI
May 9, 2025
In 2025, 78% of people surveyed say their organizations use AI in at least one business function. Currently, the AI market reached $244 billion. Experts predict it will grow beyond $800 million by ...
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Blog Advertising
Full-funnel, full flavor: How CPG & QSR campaigns stay cutting-edge
May 9, 2025
The biggest brands aren’t guessing anymore. They’re constantly learning and turning those insights into a competitive edge. From AI-powered everything, including image generation and real-time ...
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Blog Advertising
AdMiration feature: Goodyear's "STILL"
May 8, 2025
For this week’s AdMiration feature, we looked at consumer response to Goodyear’s “STILL” ad, which celebrates the role of Goodyear tires in American culture through the years. Read on to get our ...
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Blog Advertising
Why you can’t afford to skip digital ad copy testing
May 2, 2025
The digital world moves fast, and there’s no shortage of metrics available to judge the performance of your digital ads. It can be tempting to think it’s not important to copy test your digital ads — ...
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Blog Advertising
AdMiration feature: Starbucks’ “New Starbucks Iced Energy”
May 1, 2025
For this week’s AdMiration feature, we looked at consumer response to Starbucks’ “New Starbucks Iced Energy” ad, which brings back a revamped rendition of their popular Doubleshot ad from 20 years ...
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Blog Advertising
AdMiration feature: Tesco’s "Celebrating 30 years of rewards with Tesco Clubcard”
April 24, 2025
For this week’s AdMiration feature, we looked at consumer response to Tesco’s "Celebrating 30 years of rewards with Tesco Clubcard” ad, which celebrates 30 years of Clubcard rewards for customers. ...
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