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Blog Advertising
How Cannes Lions and creative ads grow brands
April 2, 2025
The Cannes Lions International Festival of Creativity is where the best in advertising, marketing and brand storytelling come together to celebrate standout creative work. Or, as they say: ...
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Blog Advertising
Why CMOs should use consumer insights before producing ads
April 1, 2025
CMOs are under immense pressure to create ads that grab attention, resonate emotionally and drive measurable results — all while staying on budget. And with rising production costs and limited time ...
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Blog Advertising
AdMiration feature: Liquid Death’s “Kegs for Pregs”
March 27, 2025
For this week’s AdMiration feature, we looked at consumer response to Liquid Death’s “Kegs for Pregs” ad, which promotes the brand’s limited edition kegs and stars media personality and podcaster ...
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Blog Advertising
Your guide to AI-powered advertising campaign analysis
March 27, 2025
As a marketing or insights professional, chances are you run a LOT of ads and ad related research. And as you well know, it’s not just about launching the ad, but understanding what’s working, not ...
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Blog Advertising
Programmatic advertising explained: Strategies, benefits & future trends
March 21, 2025
Allowing for highly-targeted, automated ads, programmatic advertising offers several benefits over traditional display marketing. The programmatic advertising market market is currently valued at ...
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Blog Advertising
AdMiration feature: Magnum's "Nothing Cracks Like Magnum"
March 20, 2025
For this week’s AdMiration feature, we looked at consumer response to Magnum’s “Nothing Cracks Like Magnum” ad, which promotes the brand’s classic ice cream bar. Read on to get our 3-2-1 snapshot of ...
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Blog Advertising
Beyond "pass or fail": Mastering ad campaign optimization (not just testing)
March 14, 2025
The punchy headline. The perfectly-stated benefits. The clickable CTA. As a brand manager, you're under serious pressure to create high-performing ads and hit your target metrics as quickly as ...
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Blog Advertising
AdMiration feature: Chipotle’s “Unfolded”
March 13, 2025
For this week’s AdMiration feature, we looked at consumer response to Chipotle’s “Unfolded” ad, which highlights the importance of sustainable farming and the use of real ingredients in their food. ...
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Blog Advertising
AI won’t steal your snacks, but it will use CPG ads to sell them better: What marketers need to know
March 7, 2025
Have you had a snack today? If you’re like many people, the answer is “yes.” According to NeilsenIQ, the snack industry has captured $135B of consumer spending. It’s not all chips and cookies either; ...
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More to explore

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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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