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Blog Advertising
Top takeaways on Super Bowl advertising from the world’s best brands
February 8, 2025
The Zappi team was live in New Orleans for an unforgettable day with Adweek, where we partnered on the session “Winning Hearts and Minds: The Art of Super Bowl Advertising.” I had the pleasure of ...
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Blog Advertising
Why love and laughter score more touchdowns in Super Bowl ads
January 30, 2025
For this week’s AdMiration feature, I’m taking a break from our regular celebration of individual ads for more Super Bowl coverage. This week, I’d like to explore the power of strong emotion in Super ...
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Blog Advertising
The marketer’s guide to ad strategy breakdown: Alcohol brands
January 30, 2025
For many people, sipping a glass of wine or enjoying a cocktail with friends is an enjoyable pastime. But, for alcohol brands, capturing consumer attention to be their drink of choice is a ...
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Blog Advertising
Predictions for Super Bowl LIX ads
January 23, 2025
For this week’s AdMiration feature, we’re taking a break from our regular celebration of individual ads to kick off our Super Bowl coverage. Similar to last year, brands are dropping teaser after ...
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Blog Advertising
How do your favorite snack brands’ marketing strategies stack up? [+6 criteria for success]
January 22, 2025
74% of Americans snack at least once a day. Of all the snacks: 38% of Americans go for chocolate and candy each day. 39% indulge their chip cravings. And 38% snack on crackers. Snacks transition to a ...
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Blog Advertising
AdMiration feature: Dunkin's "Shake That Ess"
January 16, 2025
For this week’s AdMiration feature, we looked at consumer response to Dunkin’s "Shake That Ess" ad. The ad is part of their campaign with 2024’s breakout artist Sabrina Carpenter to promote the ...
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Blog Advertising
Your guide to popular alcohol brands gearing up for Super Bowl LIX
January 10, 2025
Three words that sum up the Super Bowl? Food, football and commercials. According to CNN, more than 123 million people tuned into the big game in 2024. Another 83,000 will watch from Caesar's ...
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Blog Advertising
Will these snack brand commercials be the best of Super Bowl LIX?
January 10, 2025
Super Bowl LIX arrives on February 9th, 2025. As the 59th Super Bowl, this year's event will take place in New Orleans at Caesars Superdome — the eighth Super Bowl to be played at the stadium. The ...
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Blog Advertising
How to buy a Super Bowl ad (and what to buy on a budget)
January 9, 2025
The Super Bowl isn’t just a game; it’s the biggest stage for brands to tell their story. The 2024 edition of the “big game” was watched by more than 123 million people, making it the second ...
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