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The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
Super Bowl LIX advertising awards
February 13, 2025
For this week’s AdMiration feature, we’re taking a break from our regular coverage of individual ads to celebrate some of the winning ads from Super Bowl LIX! Based on our research conducted with ...
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Blog Advertising
AdMiration feature: Budweiser's "First Delivery"
February 13, 2025
For this week’s AdMiration feature, we looked at consumer response to Budweiser’s “First Delivery” ad. The ad was pre-released ahead of Super Bowl LIX and is part of their campaign leading up to the ...
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Blog Advertising
10 Super Bowl LIX ads that won with consumers
February 10, 2025
This year's Super Bowl ad lineup was filled with flying facial hair, endless celebs, some feel-good nostalgia, and of course, lots of laughs. But which ones stood out from the rest? We used Zappi ...
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Blog Advertising
Top takeaways on Super Bowl advertising from the world’s best brands
February 8, 2025
The Zappi team was live in New Orleans for an unforgettable day with Adweek, where we partnered on the session “Winning Hearts and Minds: The Art of Super Bowl Advertising.” I had the pleasure of ...
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Blog Advertising
Why love and laughter score more touchdowns in Super Bowl ads
January 30, 2025
For this week’s AdMiration feature, I’m taking a break from our regular celebration of individual ads for more Super Bowl coverage. This week, I’d like to explore the power of strong emotion in Super ...
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Blog Advertising
The marketer’s guide to ad strategy breakdown: Alcohol brands
January 30, 2025
For many people, sipping a glass of wine or enjoying a cocktail with friends is an enjoyable pastime. But, for alcohol brands, capturing consumer attention to be their drink of choice is a ...
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Blog Advertising
Predictions for Super Bowl LIX ads
January 23, 2025
For this week’s AdMiration feature, we’re taking a break from our regular celebration of individual ads to kick off our Super Bowl coverage. Similar to last year, brands are dropping teaser after ...
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Blog Advertising
How do your favorite snack brands’ marketing strategies stack up? [+6 criteria for success]
January 22, 2025
74% of Americans snack at least once a day. Of all the snacks: 38% of Americans go for chocolate and candy each day. 39% indulge their chip cravings. And 38% snack on crackers. Snacks transition to a ...
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Blog Advertising
AdMiration feature: Dunkin's "Shake That Ess"
January 16, 2025
For this week’s AdMiration feature, we looked at consumer response to Dunkin’s "Shake That Ess" ad. The ad is part of their campaign with 2024’s breakout artist Sabrina Carpenter to promote the ...
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