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Blog Advertising
Your guide to brand and ad tracking software (and why it matters)
December 20, 2024
Ad tracking software was an estimated 845.33 billion USD business in 2023. It’s not surprising because they help you make the smartest decisions with your marketing resources. Some ad tracking ...
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Blog Advertising
AdMiration’s best ads of 2024
December 12, 2024
In honor of concluding our first year of the AdMiration series, we wanted to call out and celebrate the top five ads we’ve seen this year from the US and UK. In AdMiration, we always show the sales ...
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Blog Advertising
AdMiration feature: The UK’s top supermarket Christmas ads 2024
December 5, 2024
For this week’s AdMiration feature, we looked at consumer response to several UK supermarket Christmas ads, from the likes of Aldi, Marks & Spencer, Asda, Tesco and more. These ads are all part ...
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Blog Advertising
Super Bowl Halftime: Where advertising, NFL ambitions and superstar talent collide
November 21, 2024
Every year, the U.S. Super Bowl captures more than just the game; it brings together entertainment and advertising in a colossal, record-breaking spectacle. But what’s going on behind the scenes? ...
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Blog Advertising
AdMiration feature: Aldi’s "Get into the Christmas Spirit with Kevin the Carrot"
November 21, 2024
For this week’s AdMiration feature, we looked at consumer response to Aldi’s "Get into the Christmas Spirit with Kevin the Carrot" ad. The ad is part of their 2024 Christmas campaign, which features ...
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Blog Advertising
No burger, no problem? The power of product in fast food advertising
November 20, 2024
Fast food advertising has become a cultural force, shaping not only how we eat but also how we think about convenience, cravings and indulgence. Every jingle, billboard and video ad is meticulously ...
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Blog Advertising
How AI is reshaping advertising: Strategies, tools and real-world examples
November 14, 2024
From automating repetitive tasks to enhancing creativity, AI is enabling brands to connect with audiences in more personalized and effective ways. But while AI offers exciting possibilities, it also ...
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Blog Advertising
AdMiration feature: Sainsbury’s “BIG Christmas”
November 14, 2024
For this week’s AdMiration feature, we looked at consumer response to Sainsbury’s “BIG Christmas” ad. The ad is part of their 2024 Christmas campaign, which features a familiar character and ...
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Blog Advertising
AI innovation: How AI is reinventing branding and marketing
November 8, 2024
“Generative AI is akin to a market tsunami that requires not just a reaction but active shaping. It has opened doors for every company to swiftly invest and disrupt the market, offering a unique ...
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