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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
How AI is reshaping advertising: Strategies, tools and real-world examples
November 14, 2024
From automating repetitive tasks to enhancing creativity, AI is enabling brands to connect with audiences in more personalized and effective ways. But while AI offers exciting possibilities, it also ...
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Blog Advertising
AdMiration feature: Sainsbury’s “BIG Christmas”
November 14, 2024
For this week’s AdMiration feature, we looked at consumer response to Sainsbury’s “BIG Christmas” ad. The ad is part of their 2024 Christmas campaign, which features a familiar character and ...
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Blog Advertising
AdMiration feature: Currys' "IRL"
November 7, 2024
For this week’s AdMiration feature, we looked at consumer response to Currys’ “IRL” ad. The ad is part of a campaign meant to highlight the importance of in-store shopping experiences, especially ...
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Blog Advertising
AdMiration feature: Snickers' "Halloween: Unexpected Guests"
October 31, 2024
For this week’s AdMiration feature, we looked at consumer response to Snickers’ “Halloween: Unexpected Guests” ad. The ad is part of their 2024 Halloween campaign and is the first time two of the ...
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Blog Advertising
2025 media consumption trends
October 31, 2024
From the social media platforms your audience hangs out on to whether streaming is in or out, media consumption trends can give you great insights into your audience — making them an important ...
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Blog Advertising
AdMiration feature: Nike’s “Stairs”
October 24, 2024
For this week’s AdMiration feature, we looked at consumer response to Nike’s “Stairs” ad. The ad is part of the brand’s new “Winning Isn’t Comfortable” campaign targeted at runners. Read on to get ...
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Blog Advertising
AdMiration feature: The North Face's “We Play Different”
October 17, 2024
For this week’s AdMiration feature, we looked at consumer response to The North Face’s “We Play Different” ad. The ad serves as a new anthem for the brand, shot on unbelievable mountaintops, glaciers ...
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Blog Advertising
The advertiser’s approach to audience analysis [According to experts]
October 11, 2024
“Feedback and insights from consumers tell them what resonates and what doesn’t — before a business releases their creations out into the world.” - Steve Phillips, Zappi’s CEO and founder As ...
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Blog Advertising
AdMiration feature: ASICS’ “The Desk Break”
October 10, 2024
For this week’s AdMiration feature, we looked at consumer response to ASICS’ “The Desk Break” ad. The ad premiered ahead of World Mental Health Day and features Brian Cox, serving as a public service ...
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