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The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
The AI ad testing tools you need in your stack
October 4, 2024
Getting the most out of your advertising efforts isn’t just about reaching your target audience; it’s also about delivering the right message at just the right moment. As brands look for ways to ...
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Blog Advertising
AdMiration feature: Maybelline New York’s “Only Icons”
October 3, 2024
For this week’s AdMiration feature, we researched Maybelline New York’s “Only Icons” ad. The ad premiered at this year’s Emmy Awards and is part of their campaign geared at promoting their popular ...
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Blog Advertising
AdMiration feature: PayPal’s “PayPal Everywhere”
September 26, 2024
For this week’s AdMiration feature, we researched PayPal’s “PayPal Everywhere” ad. The ad is part of their massive campaign featuring Will Ferrell that announces the PayPal Debit Card can now be used ...
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Blog Advertising
AdMiration feature: KitKat’s “Break Better”
September 19, 2024
For this week’s AdMiration feature, we researched KitKat’s “Break Better” ad. The ad is part of their campaign that reinvigorates their classic “Have a break” tagline to address how important it is ...
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Blog Advertising
AdMiration feature: Müller Light's “Get the Good Going”
September 12, 2024
For this week’s AdMiration feature, we researched Müller Light’s “Get the Good Going” ad. The ad is part of their campaign created to position itself as a simpler, healthier option based on ...
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Blog Advertising
The impact of music in advertising
September 5, 2024
Let’s be honest, life without music wouldn’t be quite the same. Music has the tendency to breathe life into things — whether it be your favorite movie, your daily commute or even that ad you like so ...
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Blog Advertising
AdMiration feature: Uber’s “On Our Way”
August 29, 2024
For this week’s AdMiration feature, we researched Uber’s “On Our Way" ad. The ad is part of their campaign created to depict Uber’s commitment to showing up for people so they can be there for all of ...
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Blog Advertising
AdMiration feature: Malibu’s “Don’t Drink and Dive”
August 22, 2024
For this week’s AdMiration feature, we researched Malibu’s “Don’t Drink and Dive” ad. The ad is part of their campaign with Royal Life Saving Society (RLSS) to raise awareness of the risk of drowning ...
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Blog Advertising
AdMiration feature: Cushelle's “Selfishly Soft”
August 15, 2024
For this week’s AdMiration feature, we researched Cushelle’s “Selfishly Soft” ad. The ad is part of their campaign created to encourage consumers not to compromise on quality and embrace a “Selfishly ...
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