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Blog Advertising
AdMiration feature: Weetabix’s "The Weetabix Discovery"
April 18, 2024
For this week’s AdMiration feature, we researched Weetabix’s "The Weetabix Discovery" ad. Weetabix faced some volume challenges last year with an 8% decline in sales compared to the previous year. ...
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Blog Advertising
Zappi Amplify: A better, consumer-centric ad development system
April 17, 2024
Every brand wants to create great ads. In a highly competitive world, great advertising plays a key role in ensuring your brand is more likely to come to mind and be chosen (versus others) at key ...
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Blog Advertising
AdMiration feature: Jersey Mike’s “Wakey Wakey”
April 11, 2024
For this week’s AdMiration feature, we researched the Jersey Mike’s “Wakey Wakey” ad. This ad features celebrity Danny Devito, who Jersey Mike’s started consistently including in their ads in 2022. ...
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Blog Advertising
AdMiration feature: Andrex's “First Office Poo”
April 4, 2024
For this week’s AdMiration feature, we researched Andrex's “First Office Poo” ad. This ad was a massive change for the brand and is part of a much larger campaign that even involves a partnership ...
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Blog Advertising
AdMiration feature: Tropicana's “The Juice That Starts It All”
March 28, 2024
For this week’s AdMiration feature, we researched Tropicana's “The Juice That Starts It All” ad. Tropicana creates bold yet humorous associations for the brand in a bright and engaging way with this ...
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Blog Advertising
AdMiration feature: Kahlúa’s “Feliz St. Patrick’s Day”
March 20, 2024
For this week’s AdMiration feature, we researched Kahlúa’s “Feliz St. Patrick’s Day” ad. Kahlúa challenges the status quo with this unexpected (and highly entertaining) advertisement. While St. ...
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Blog Advertising
AdMiration feature: Haribo Kids' Voices “Fishing” ad
March 14, 2024
For this week’s AdMiration feature, we researched Haribo’s “Fishing” ad. It’s been a decade since Haribo first launched their “Kids’ voices” campaign in the UK with the first execution being the ...
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Blog Advertising
AdMiration feature: Mint Mobile’s “55+ Plan”
March 6, 2024
For this week’s AdMiration feature, we researched Mint Mobile’s “55+ Plan” ad. Mint Mobile’s brand is a true standout in the US telco category, always delivering consistent and distinctive brand ...
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Blog Advertising
AdMiration feature: Dr Pepper’s “Skatelife crisis” - It's a Pepper thing campaign
February 29, 2024
For this week’s AdMiration feature, we researched Dr Pepper’s “Skatelife crisis” ad. Dr Pepper is the oldest soda brand in the US and has communicated consistently and effectively for many years. The ...
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More to explore

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The State of Creative Effectiveness
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