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Blog Advertising
Zappi Amplify is 60% more predictive than other ad research approaches
February 27, 2024
If you could build your ideal advertising development program from the ground up, what would it look like? Three years ago we asked that question to a diverse group of insights professionals, ...
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Blog Advertising
AdMiration: Cadbury Creme Egg’s “How do you eat yours?”
February 22, 2024
Each week, we’ll be analyzing consumers’ reactions to new and noteworthy ads from brands around the world to give you our 3-2-1 snapshot of the ad (3 facts, 2 learnings and 1 reflection) followed by ...
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Blog Advertising
Predictions for Super Bowl LVIII: What can we expect this year?
February 5, 2024
The Super Bowl is upon us again! This year, we’re seeing more brands than ever before drop teasers to give us hints about what direction their ads will take. But we haven’t seen many full ads in ...
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Blog Advertising
Why researching ads early and often makes all the difference
January 29, 2024
There’s a lot of benefits to starting early. More often than not, the earlier you get on board with new technology, the better positioned you are in the long run. The same goes for consumer insights. ...
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Blog Advertising
Grow smarter with every ad using Zappi Amplify
December 12, 2023
Successful advertising hinges on a deep understanding of consumers. After all, to truly resonate with people, you have to be able to step into their shoes. While this may seem like a no-brainer, it's ...
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Blog Advertising
That's a wrap! The UK’s top Christmas ads 2023
November 16, 2023
1. Aldi - Kevin and the Christmas Factory The ad: The reigning champ is back at it again! This year, Aldi introduces a new character that joins in on Kevin’s adventures, named William Conker. A sweet ...
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Blog Advertising
What insurance advertising is getting right (and what banking could do better)
November 7, 2023
Background I recently teamed up with Zappi to analyze the strengths and weaknesses of advertising in the telco category). We found that to be a mixed bag. Telco ads generally do a good job at ...
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Blog Advertising
30% increase in creative effectiveness with Zappi Amplify
October 2, 2023
Stephan Gans, SVP, Chief Insights and Analytics Officer at PepsiCo, has been on a journey to transform the insights function at PepsiCo. With an initial vision to turn insights into a competitive ...
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Blog Advertising
What's working (and what's not) in telco advertising
September 29, 2023
Background Telco advertising fascinates me. It spans a wide range of communication strategies and creative styles. Telco ads convey functional benefits — price, speed, reliability etc. — as well as ...
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