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Blog Advertising
The formula for sleighing Christmas ads in 2023
December 20, 2022
The run up to Christmas, or ‘golden quarter’ spanning October to December, is one of the most profitable periods for brands and retailers in the UK. In such a critical period for sales, it’s ...
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Blog Advertising
Top 10 Christmas ads in the UK 2022
November 24, 2022
We had so much fun researching this year's UK Christmas ads. We've loved learning super quickly how consumers are responding to those ads with our smart advertising testing tool at Zappi. It was ...
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Blog Advertising
What makes a holiday ad worth running year after year
November 21, 2022
It’s Thanksgiving in the US this week so you know what that means…The holidays are officially here! Of course the holiday season has crept up earlier and earlier into November in recent years, but ...
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Blog Advertising
Aldi takeover: What we learned from the UK's favorite carrot
November 11, 2022
If you live in the UK, you’re likely familiar with Aldi’s “Kevin the Carrot,” an animated veggie who’s been included in their blockbuster Christmas ads for the last seven years. And now Kevin the ...
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Blog Advertising
How advertising can be a catalyst for cultural change
June 29, 2022
When you think about combating global crises like climate change, you probably don’t think of advertising as the solution. But advertising plays a bigger role than you may think. We saw this impact ...
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Blog Advertising
7 steps to developing advertising people love
April 12, 2022
7 steps to developing advertising people love
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Blog Advertising
Beyond performance metrics: Building an effective digital-testing advertising system
March 14, 2022
Beyond performance metrics: Building an effective digital-testing advertising system
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Blog Advertising
5 tips for successful advertising during big events
March 10, 2022
We recently shared our top five Super Bowl ads, based on an analysis we conducted with the Zappi platform. We talked to 12,000 people covering over 60 ads in total, comparing them to one another and ...
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Blog Advertising
Why (& how) to build an empathetic brand
March 8, 2022
Nowadays, consumers are pushing for socially and ethically-conscious products from brands more than ever before. As a result, according to the Consumer Goods Forum, brands are no longer just in the ...
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