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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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How to use consumer insights to fuel winning advertising
March 16, 2023
Step up creative effectiveness with early stage consumer insights Insights should be used for more than just grading creative. It should be used to make creative better throughout the entire creation ...
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Blog Innovation
8 quotes to live by straight from Coca-Cola’s director of innovation
February 21, 2023
It almost goes without saying that launching a new product is hard. Several studies, including a study from Harvard Business School, make that very clear — estimating that between 80% and 90% of new ...
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Blog Advertising
Super Bowl LVII analysis: How to make the most of your $7m
February 15, 2023
The Super Bowl is over — and while the game itself is a distant memory, we’re still talking about the ads that caught our attention during the night. Which brands won the Super Bowl, and what made ...
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Blog Advertising
Top 10 ads from this year's Super Bowl
February 13, 2023
Top 10 ads from this year's Super Bowl
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Blog Innovation
We looked at product design & packaging of vegan meats to help you avoid mis-steaks
February 9, 2023
Whether you think it’s a fad or a food revolution, the popularity of veganism has skyrocketed in recent years. It carries an identity or value dimension that goes beyond the diet itself. There is ...
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Blog Insights
6 kickass market research podcasts you need to know about
January 26, 2023
Before launching the sixth season of our podcast, we thought we’d take a moment to share some other market research podcasts we like — so we created a list of captivating and kickass ones you don’t ...
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Blog Zappi news
Zappi named best company for women, diversity and culture by Comparably
December 21, 2022
Last week, culture and benefits review platform Comparably released its final installment of 2022’s Best Places to Work Awards. We’re proud and excited to end the year with our being recognized as a ...
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Blog Insights
8 market research blogs you need to read for 2023
December 21, 2022
Everyone wants to stay on top of their game and keep up to date with the latest trends and strategies in their industry. And what better time to start applying new learnings than when you’re kicking ...
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Blog Advertising
The formula for sleighing Christmas ads in 2023
December 20, 2022
The run up to Christmas, or ‘golden quarter’ spanning October to December, is one of the most profitable periods for brands and retailers in the UK. In such a critical period for sales, it’s ...
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