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Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

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Why partner with us

Better research

Intuitive platform

Impactful insights teams

Get deeper

Quality responses

Customer success stories

Let's chat

Talk to us
How we can help

Advertising

Innovation

Brand tracking

Professional services

Advertising research capabilities

TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

Pricing research

AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

Finance

Telecommunications
Get inspired

The latest from Zappi

By content type

Customer success stories

Podcast

Blog

News

Webinar

Go deep

Knowledge Base

Get Started

Talk to us
Pricing

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Blog Insights

How successful researchers build tech-based partnerships

April 28, 2022

As a successful researcher, there’s no question that you’re busy. You have a lot on your plate. Your budget is tight. And now, you need to find a new tech platform? That takes a toll. It takes time. ...

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Blog Advertising

7 steps to developing advertising people love

April 12, 2022

7 steps to developing advertising people love

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Blog Zappi news

We made it: We’re officially a B Corp

March 30, 2022

Zappi is an officially certified B Corporation We’re thrilled to announce that Zappi is an officially certified B Corporation. With this fancy new status, we’re joining a community of more than 4,000 ...

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Blog

How automation has impacted quantitative research

March 24, 2022

The days of time-consuming and high-cost quantitative research are long over. Today, we have the ability to run tests at high-volumes using automated platforms to collect the data brands need to make ...

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Blog Advertising

Beyond performance metrics: Building an effective digital-testing advertising system

March 14, 2022

Beyond performance metrics: Building an effective digital-testing advertising system

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Blog Advertising

5 tips for successful advertising during big events

March 10, 2022

We recently shared our top five Super Bowl ads, based on an analysis we conducted with the Zappi platform. We talked to 12,000 people covering over 60 ads in total, comparing them to one another and ...

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Blog Advertising

Why (& how) to build an empathetic brand

March 8, 2022

Nowadays, consumers are pushing for socially and ethically-conscious products from brands more than ever before. As a result, according to the Consumer Goods Forum, brands are no longer just in the ...

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Blog Advertising

How consumers expect brands to respond to the crisis in Ukraine

March 4, 2022

During times of crisis, brands often wonder how to respond. Can brands continue to advertise as normal? Should they mention the crisis? Should they take a political stance? One wrong move, even when ...

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Blog

Why your data needs to account for cultural response bias

February 22, 2022

When conducting global research, you may have found yourself asking: How do cultural differences affect the way people answer surveys? When are differences statistically significant and when are they ...

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