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Blog Innovation
4 steps to baking an elite shopper insights learning agenda
October 14, 2021
As the leaves start to turn and pumpkins begin to appear on porches, insights teams everywhere embark on a time honored tradition: crafting next year’s shopper insights learning agenda. Now hopefully ...
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Blog Transformation
5 tips for setting up a knowledge management system
October 7, 2021
In today’s world, there’s no doubt that knowledge is power. Businesses are trying to capitalize on the knowledge they already have by standing up knowledge management systems (KMS) — with the ...
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Blog Innovation
4 killer elements to winning concept tests
September 16, 2021
When it comes to innovation, you always have to be one step ahead (especially in today’s world). If you work in the realm of product innovation and insights, “We need to think more disruptively” or ...
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Blog Advertising
Make storyboard testing your secret advertising weapon
August 19, 2021
Advertising is ubiquitous and more affordable than ever. To stand out in a cluttered environment, true creative excellence is a brand’s trump card to successfully connect with their audience, get ...
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Blog Insights
9 skills you need to become an insights legend
August 6, 2021
In the world of insights, things move pretty fast. As a researcher, you really want to spend your time digging into your data to get the most out of it – but the reality is, you’re often stuck ...
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Blog Advertising
Flop → blockbuster: The power of early ad concept testing
July 22, 2021
Christmas ads are undeniably a massive deal in the UK – similar to the hype of Super Bowl ads in the US. The department store John Lewis is credited with starting the tradition with its big budget, ...
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Blog Advertising
The recipe for legendary advertising
July 7, 2021
Previously heard on Inside Insights, this interview with PepsiCo marketing and insights leaders Fernando Kahane and Tim McEntaggart covers what creative excellence really means and how you can use ...
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Blog Advertising
Why you can't skip digital copy testing
July 6, 2021
Why you can't skip digital copy testing
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Blog Transformation
11 things you can do to be more customer centric
July 1, 2021
It’s not uncommon to see brands claiming to be customer centric, but what does that really mean? Sure, it sounds and looks nice on paper, but most of the time it’s just something organizations say ...
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