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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Zappi news
Introducing Zappi’s new look
July 19, 2022
In case you missed it, earlier this year we refreshed our brand narrative. Our goal was to tell the Zappi story in a more flexible, future proof way that could inspire and integrate our future ...
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Blog Insights
We’re heading into a recession… Are you ignoring your customers?
June 30, 2022
All signs point to an imminent recession. We can bury our heads in the sand and pretend it’s not happening, or we can buckle up and focus on what’s important — which, in my opinion, is simple: our ...
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Blog Advertising
How advertising can be a catalyst for cultural change
June 29, 2022
When you think about combating global crises like climate change, you probably don’t think of advertising as the solution. But advertising plays a bigger role than you may think. We saw this impact ...
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Blog Innovation
Are your shoppers aware you've redesigned your packaging?
May 25, 2022
As many of our friends in the United States may know by now, there is currently a severe formula shortage due to a plant shutdown, among other things. This shortage led to me spending my weekend ...
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Blog Insights
How successful researchers build tech-based partnerships
April 28, 2022
As a successful researcher, there’s no question that you’re busy. You have a lot on your plate. Your budget is tight. And now, you need to find a new tech platform? That takes a toll. It takes time. ...
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Blog Advertising
7 steps to developing advertising people love
April 12, 2022
7 steps to developing advertising people love
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Blog Zappi news
We made it: We’re officially a B Corp
March 30, 2022
Zappi is an officially certified B Corporation We’re thrilled to announce that Zappi is an officially certified B Corporation. With this fancy new status, we’re joining a community of more than 4,000 ...
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Blog
How automation has impacted quantitative research
March 24, 2022
The days of time-consuming and high-cost quantitative research are long over. Today, we have the ability to run tests at high-volumes using automated platforms to collect the data brands need to make ...
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Blog Advertising
Beyond performance metrics: Building an effective digital-testing advertising system
March 14, 2022
Beyond performance metrics: Building an effective digital-testing advertising system
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