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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Insights
The elements of a great business partnership
December 9, 2021
Over two years ago, Zappi, at the time a small technology startup, and Mars, one of the largest family-owned businesses in the world, set out on a journey together to shake up the status quo. On ...
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Blog Innovation
Design thinking: Make a greater impact with your packaging
December 7, 2021
As an insights professional or packaging designer, you have no doubt heard about design thinking. In most cases, you may have even been asked to put it into practice as you are designing new ...
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Blog Advertising
How to be bold but avoid missteps by pretesting your ads
December 1, 2021
With so many messages competing for consumers’ attention every day, you have to be bold to break through the noise. But a brand can get in hot water if the ad doesn’t land right — and the ad could ...
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Blog Advertising
Best Christmas ads of 2021: 3 takeaways for winning ads
November 18, 2021
It nearly goes without saying that Christmas is a huge holiday in the UK — so much so that many brands set aside large budgets to spend on ads surrounding the holiday season. As a consumer, it’s ...
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Blog Innovation
4 steps to baking an elite shopper insights learning agenda
October 14, 2021
As the leaves start to turn and pumpkins begin to appear on porches, insights teams everywhere embark on a time honored tradition: crafting next year’s shopper insights learning agenda. Now hopefully ...
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Blog Transformation
5 tips for setting up a knowledge management system
October 7, 2021
In today’s world, there’s no doubt that knowledge is power. Businesses are trying to capitalize on the knowledge they already have by standing up knowledge management systems (KMS) — with the ...
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Blog Innovation
4 killer elements to winning concept tests
September 16, 2021
When it comes to innovation, you always have to be one step ahead (especially in today’s world). If you work in the realm of product innovation and insights, “We need to think more disruptively” or ...
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Blog Advertising
Make storyboard testing your secret advertising weapon
August 19, 2021
Advertising is ubiquitous and more affordable than ever. To stand out in a cluttered environment, true creative excellence is a brand’s trump card to successfully connect with their audience, get ...
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Blog Insights
9 skills you need to become an insights legend
August 6, 2021
In the world of insights, things move pretty fast. As a researcher, you really want to spend your time digging into your data to get the most out of it – but the reality is, you’re often stuck ...
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