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Blog Insights
What is systematic market research?
December 11, 2019
At present, the consumer insights landscape — whether you look at corporate insights, the vendor landscape, or the consumers themselves — is between two worlds: digital and analog. An industry formed ...
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Blog Insights
Everything you need to know about market research automation
June 6, 2019
Market research automation is big news. It was identified as one of the top three game changers in this year’s GRIT report, after big data, and storytelling. GRIT Game Changers report shows that ...
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Blog Insights
You’re not in consumer insights to be a project manager
May 23, 2019
If you’re in a corporate consumer insights role, I’m guessing that you chose your career because you’re interested in people and what makes them tick: why they do what they do and buy what they buy. ...
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Blog
If data were dating: meta-analysis in market research
May 2, 2019
Getting married after just one date You’ve been on a date and it went well. You talked, you connected and you learned a lot about your date. So much so that you feel you are ready to make a big ...
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Blog Innovation
Product naming: 12 examples of the good, the bad, and the ugly
March 9, 2018
You might be familiar with the usual process: marketers rely on hunches or inefficient brainstorms that might lead to a list of possibilities. That’s all very well and good, but with no system to ...
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Blog Innovation
3 steps to successful product claims
December 28, 2017
Did you know that 85 percent of household shopping is derived from repeat purchase? With brands fighting for consumer loyalty already, how do you ensure your product will break through, spark the ...
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