Skip to content
GET THE REPORT
LOGIN / REGISTER
LET'S TALK

Read all about it

Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
Read story

Tags:

Tags:

Blog Innovation
4 steps to clearer concept testing results
September 24, 2020
Launching a new product or revamping an existing one can be intimidating. There’s a lot of time, money, and risk involved in bringing something new to the table. So before you move forward, you want ...
Read story
Blog Innovation
How PepsiCo & McDonald’s uncover their next big innovations
July 23, 2020
To compete as a QSR or CPG brand today, you need to have a steady stream of innovations. Consumers and market conditions are changing faster than ever — plus there is no shortage of disruptive new ...
Read story
Blog
4 types of bad verbatim responses: Why they 'Shall Not Pass' at Zappi
June 25, 2020
Data is the essence of good market research. The quality of that data is the foundation of trust that you and your business make decisions on. But the quality of online data has always been the ...
Read story
Blog Advertising
3 metrics to predict advertising success
May 27, 2020
When David Ogilvy wrote Confessions of an Advertising Man, wherein he outlined his principles of successful advertising in 1963, I’m not sure he envisioned that nearly 60 years later it would still ...
Read story
Blog Insights
What is systematic market research?
December 11, 2019
At present, the consumer insights landscape — whether you look at corporate insights, the vendor landscape, or the consumers themselves — is between two worlds: digital and analog. An industry formed ...
Read story
Blog Insights
Everything you need to know about market research automation
June 6, 2019
Market research automation is big news. It was identified as one of the top three game changers in this year’s GRIT report, after big data, and storytelling. GRIT Game Changers report shows that ...
Read story
Blog Insights
You’re not in consumer insights to be a project manager
May 23, 2019
If you’re in a corporate consumer insights role, I’m guessing that you chose your career because you’re interested in people and what makes them tick: why they do what they do and buy what they buy. ...
Read story
Blog
If data were dating: meta-analysis in market research
May 2, 2019
Getting married after just one date You’ve been on a date and it went well. You talked, you connected and you learned a lot about your date. So much so that you feel you are ready to make a big ...
Read story
Blog Innovation
Product naming: 12 examples of the good, the bad, and the ugly
March 9, 2018
You might be familiar with the usual process: marketers rely on hunches or inefficient brainstorms that might lead to a list of possibilities. That’s all very well and good, but with no system to ...
Read story

More to explore

Catalog_thumbnail
The State of Creative Effectiveness: Social Video
CPG_report_Brand_loyalty_Hero-2
CPG Mega-Trends: 2026 edition
The_future_of_connected_insights_Hero
The Connected Insights Imperative

Get smart stuff in your inbox

Our newsletter delivers insider info to delight your inner insights geek.