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Blog Advertising
Super Bowl 2022 ads: Learning from the touchdowns
February 17, 2022
Leading up to the Super Bowl, we shared an article that covered the elements that could help brands create a winning ad for the big (and costly) event. On Sunday night, once the Super Bowl 2022 ads ...
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Blog Advertising
How to score a touchdown with your Super Bowl ad
February 8, 2022
In the US, we all typically get excited about the Super Bowl — whether it’s for the love of the game, to root for your home or chosen team, or for some, to simply watch the lineup of blockbuster ads. ...
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Blog Insights
How problem definition will help you find the real solution
February 4, 2022
I’m the type of person who really doesn’t like meetings. I appreciate their necessity and often enjoy spending time with my colleagues during them, but as a rule I try to limit the amount of time I ...
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Blog Zappi news
Data for creators: Inspire and validate your ideas
January 27, 2022
You are a creator. You’re a creator even if you don’t call yourself one. Because if you’re part of a team that creates brands, ads or innovative new products and services, you’re a creator. As a ...
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Blog Advertising
3 things I learned about brand building from Mark Ritson
January 25, 2022
We all know Mark Ritson — brand consultant, Marketing Week columnist and all-around smart person. He recently gave an insightful talk to our Insights Alliance, a group of like-minded professionals ...
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Blog Insights
The elements of a great business partnership
December 9, 2021
Over two years ago, Zappi, at the time a small technology startup, and Mars, one of the largest family-owned businesses in the world, set out on a journey together to shake up the status quo. On ...
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Blog Innovation
Design thinking: Make a greater impact with your packaging
December 7, 2021
As an insights professional or packaging designer, you have no doubt heard about design thinking. In most cases, you may have even been asked to put it into practice as you are designing new ...
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Blog Advertising
How to be bold but avoid missteps by pretesting your ads
December 1, 2021
With so many messages competing for consumers’ attention every day, you have to be bold to break through the noise. But a brand can get in hot water if the ad doesn’t land right — and the ad could ...
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Blog Advertising
Best Christmas ads of 2021: 3 takeaways for winning ads
November 18, 2021
It nearly goes without saying that Christmas is a huge holiday in the UK — so much so that many brands set aside large budgets to spend on ads surrounding the holiday season. As a consumer, it’s ...
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