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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Insights
Why Zappi is the insights platform for you
December 12, 2022
Your ads won’t land and your products won’t sell if they don’t appeal to your consumers. Hopefully that’s something we can all agree on. The challenge is that no matter how well you know your ...
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Blog Advertising
Top 10 Christmas ads in the UK 2022
November 24, 2022
We had so much fun researching this year's UK Christmas ads. We've loved learning super quickly how consumers are responding to those ads with our smart advertising testing tool at Zappi. It was ...
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Blog Advertising
What makes a holiday ad worth running year after year
November 21, 2022
It’s Thanksgiving in the US this week so you know what that means…The holidays are officially here! Of course the holiday season has crept up earlier and earlier into November in recent years, but ...
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Blog Innovation
How to be the first to cross the whitespace innovation gap
November 11, 2022
In a competitive market, the last thing you want is to look around and wonder, “Do we keep going now that the competition beat us to the market with this?” Or even worse, “I knew that was a great ...
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Blog Advertising
Aldi takeover: What we learned from the UK's favorite carrot
November 11, 2022
If you live in the UK, you’re likely familiar with Aldi’s “Kevin the Carrot,” an animated veggie who’s been included in their blockbuster Christmas ads for the last seven years. And now Kevin the ...
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Blog Zappi news
Zappi voted best place to work by Comparably
October 20, 2022
Last week, company culture and benefits review platform Comparably launched its annual workplace awards of 2022, and we’re honored to have been recognized as a top workplace in the following ...
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Blog Innovation
4 tips to help you reach innovation research master status
October 4, 2022
Launching a new product or product variant can be daunting. You never know if you've got a hit until it hits the market, and at that point there's a lot riding on its success. But if you test, learn ...
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Blog Insights
What makes the ultimate insights partner
September 20, 2022
What does it mean to be an ideal insights partner? The ultimate partner for serving as the voice of the consumer in an organization? During a recent Inside Insights podcast episode, co-hosts Patricia ...
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Blog
Taking research inclusion from 'Right thing to do' to 'Right thing to win'
August 25, 2022
As an industry, we know it’s time to move from speaking about the importance of diversity, equity and inclusion, to actually implementing representative research capabilities. But, as a whole, we may ...
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