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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
Predicting advertising success: Why you need to combine research methods
July 18, 2023
Having spent much of my career in advertising research, I’ve always been keen to understand which copy-test metrics predict in-market sales responses most accurately. Different research companies ...
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Blog Advertising
How to find your advertising success formula
July 12, 2023
I imagine that this scenario will resonate with lots of brand managers. Your brand has been around for a while now and it’s doing OK, but it needs to grow. Your advertising has been fairly effective. ...
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Blog
Zappi Recognized by Fast Company as one of its Best Workplaces for Innovators
July 11, 2023
We are thrilled to announce that Zappi was selected as a finalist in Fast Company’s fifth annual Best Workplaces for Innovators competition. This is an exciting moment for our team – and we’re proud ...
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Blog
Why Zappi is more than a technology platform
June 29, 2023
The power of bringing together 3 areas of expertise In today's fast-paced world, technology and AI can make all the difference in market research. But technology isn’t the only thing that matters. A ...
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Blog Insights
Digitize or die: Thriving in the future of market research
June 21, 2023
We know that customer-centricity is essential for the success of any brand operating in a competitive marketplace. Companies that understand their consumers’ needs, desires and preferences are best ...
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Blog Advertising
The state of creative effectiveness in 2023
June 20, 2023
What makes an ad great? And what role does creative effectiveness play in getting an ad to greatness? This year, Dove made a powerful impact with its “Cost of Beauty” campaign, a raw and emotional ...
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Blog Innovation
3 ways McDonalds use consumer insights to super-charge their innovation process
May 31, 2023
Innovation is vital to the success of any business. But producing successful innovations is certainly not easy. Everyone in your organization has an opinion about what will be successful in the ...
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Blog AI
Why AI will kill the researcher (and how to ensure your survival)
May 26, 2023
AI is killing the researcher as we know it. But that’s not necessarily a bad thing. Hear us out. AI is disrupting every stage of the research process. It can spout questions for a consumer survey ...
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Blog Transformation
The future role of consumer insights: How to lead your team to success
May 25, 2023
Technology continues to advance and AI capabilities are evolving on a daily basis. Combine this with budget constraints and the need for businesses to gain a competitive advantage and it’s clear that ...
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