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Blog Innovation
We looked at product design & packaging of vegan meats to help you avoid mis-steaks
February 9, 2023
Whether you think it’s a fad or a food revolution, the popularity of veganism has skyrocketed in recent years. It carries an identity or value dimension that goes beyond the diet itself. There is ...
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Blog Insights
6 kickass market research podcasts you need to know about
January 26, 2023
Before launching the sixth season of our podcast, we thought we’d take a moment to share some other market research podcasts we like — so we created a list of captivating and kickass ones you don’t ...
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Blog Zappi news
Zappi named best company for women, diversity and culture by Comparably
December 21, 2022
Last week, culture and benefits review platform Comparably released its final installment of 2022’s Best Places to Work Awards. We’re proud and excited to end the year with our being recognized as a ...
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Blog Insights
8 market research blogs you need to read for 2023
December 21, 2022
Everyone wants to stay on top of their game and keep up to date with the latest trends and strategies in their industry. And what better time to start applying new learnings than when you’re kicking ...
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Blog Advertising
The formula for sleighing Christmas ads in 2023
December 20, 2022
The run up to Christmas, or ‘golden quarter’ spanning October to December, is one of the most profitable periods for brands and retailers in the UK. In such a critical period for sales, it’s ...
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Blog Insights
Why Zappi is the insights platform for you
December 12, 2022
Your ads won’t land and your products won’t sell if they don’t appeal to your consumers. Hopefully that’s something we can all agree on. The challenge is that no matter how well you know your ...
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Blog Advertising
Top 10 Christmas ads in the UK 2022
November 24, 2022
We had so much fun researching this year's UK Christmas ads. We've loved learning super quickly how consumers are responding to those ads with our smart advertising testing tool at Zappi. It was ...
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Blog Advertising
What makes a holiday ad worth running year after year
November 21, 2022
It’s Thanksgiving in the US this week so you know what that means…The holidays are officially here! Of course the holiday season has crept up earlier and earlier into November in recent years, but ...
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Blog Innovation
How to be the first to cross the whitespace innovation gap
November 11, 2022
In a competitive market, the last thing you want is to look around and wonder, “Do we keep going now that the competition beat us to the market with this?” Or even worse, “I knew that was a great ...
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