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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
30% increase in creative effectiveness with Zappi Amplify
October 2, 2023
Stephan Gans, SVP, Chief Insights and Analytics Officer at PepsiCo, has been on a journey to transform the insights function at PepsiCo. With an initial vision to turn insights into a competitive ...
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Blog Advertising
What's working (and what's not) in telco advertising
September 29, 2023
Background Telco advertising fascinates me. It spans a wide range of communication strategies and creative styles. Telco ads convey functional benefits — price, speed, reliability etc. — as well as ...
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Blog Insights
3 Takeaways from Zappi’s debut at Groceryshop 2023
September 27, 2023
Our first time at Groceryshop! Last week, I had the pleasure to attend Groceryshop in Las Vegas for the first time. Being Zappi’s first time attending the event, I was eager to see customers and ...
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Blog
The market research stack you need for the future
September 22, 2023
Every day, big brands come up with new products with new names, packaging and pricing. They work on new creative, craft new messaging and explore new channels. As an insights leader at one of those ...
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Blog Transformation
Looking ahead: The insights team org chart of the future
September 20, 2023
You’ve probably seen a lot of change to the insights function throughout your career. You’ve seen technology disrupt the way research is done. You’ve seen business needs evolve and expectations for ...
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Blog
Real-world moments: Why context is critical for research success
September 19, 2023
Testing your perception Let’s start with a little experiment: Here’s a picture, take a look. What do you see? A duck? Or a rabbit? Well, chances are this depends on when you’re seeing it. This image ...
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Blog
The skills insights professionals need to succeed in the future
August 24, 2023
From embracing the era of AI to ensuring data and insights run through organizations like a stream to fuel decisions, there's a major shift in how insights teams of today function. I’ve grown up with ...
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Blog Advertising
How to build your brand with digital advertising
August 22, 2023
How to build your brand with digital advertising
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Blog Zappi news
Zappi named "Best Marketing Insights Platform" in 2023 MarTech Breakthrough Awards
August 17, 2023
We're excited to announce that today, Zappi was awarded the prestigious title of "Best Marketing Insights Platform" in the 6th annual MarTech Breakthrough Awards program. Selected as a standout among ...
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