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Blog
5 steps to better quality consumer insights data
April 27, 2023
The vast majority of innovations fail. At least half of advertising spend is wasted. We’ve all heard the stats and expert quotes on these topics, so we don’t need to repeat them here. Because at the ...
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Blog Advertising
5 elements to electrifying advertising, from PepsiCo's CMO
April 26, 2023
What does it really take to create great advertising? Advertising that jolts consumers to take action? That leaves the mark of your brand within their minds? Jane Wakely, Chief Consumer and Marketing ...
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Blog Innovation
How to land your pricing strategy in a cost of living crisis
April 14, 2023
When money is tight, consumers care more about price. You don’t need a business degree to understand that one. But what’s less obvious is what that looks like in reality. While the natural tendency ...
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Blog
Introducing the Zappi Quality Score: Helping the research industry fix data quality
March 30, 2023
The market research industry has a problem. Survey research remains an important tool that most companies use to understand their consumers. And these companies expect their survey data to always ...
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Blog
6 benchmarks to put your consumer research in context
March 28, 2023
Good data tells a story. But a single data point on its own doesn’t have much to say. Imagine your colleague mentions that their latest LinkedIn post got 5,000 views. That sounds like a pretty high ...
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Blog
How to use consumer insights to fuel winning advertising
March 16, 2023
Step up creative effectiveness with early stage consumer insights Insights should be used for more than just grading creative. It should be used to make creative better throughout the entire creation ...
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Blog Innovation
8 quotes to live by straight from Coca-Cola’s director of innovation
February 21, 2023
It almost goes without saying that launching a new product is hard. Several studies, including a study from Harvard Business School, make that very clear — estimating that between 80% and 90% of new ...
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Blog Advertising
Super Bowl LVII analysis: How to make the most of your $7m
February 15, 2023
The Super Bowl is over — and while the game itself is a distant memory, we’re still talking about the ads that caught our attention during the night. Which brands won the Super Bowl, and what made ...
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Blog Advertising
Top 10 ads from this year's Super Bowl
February 13, 2023
Top 10 ads from this year's Super Bowl
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