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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog
How to build a globally equitable organization
February 21, 2024
When you work at a global company, it can be hard to connect your teams when they sit around the world. And when your teams aren’t globally aligned, it can be even more difficult to make sure you’re ...
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Blog AI
How top brands are using AI for consumer insights
February 14, 2024
Earlier this month, Zappi held a panel in London with leaders in the insights industry — including Tony Costella, Global Consumer and Market Insights Director at Heineken, Christian Niederauer, ...
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Blog
The 3 E's of agile change management
February 13, 2024
Change management is a common challenge among organizations both big and small. Many insights leaders want to digitally transform their insights functions, for example, but you need more than the ...
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Blog Advertising
Predictions for Super Bowl LVIII: What can we expect this year?
February 5, 2024
The Super Bowl is upon us again! This year, we’re seeing more brands than ever before drop teasers to give us hints about what direction their ads will take. But we haven’t seen many full ads in ...
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Blog Zappi news
Zappi strengthens its leadership team with key appointments in global expansion
January 31, 2024
Today, Zappi announced key changes to its global leadership team, appointing Nataly Kelly as Chief Marketing Officer and promoting Babita Earle to International Managing Director from her previous ...
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Blog Advertising
Why researching ads early and often makes all the difference
January 29, 2024
There’s a lot of benefits to starting early. More often than not, the earlier you get on board with new technology, the better positioned you are in the long run. The same goes for consumer insights. ...
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Blog
Zappi sits in the sweet spot between smart technology and research expertise
January 19, 2024
If you’re like many of the insights professionals we’ve worked with, when evaluating market research partners you categorize them into one of two broad categories: research experts or technology ...
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Blog Insights
How to be a progressive insights leader
December 18, 2023
With technology continuing to advance, constant budget constraints and the need for businesses’ to gain a competitive advantage, it's clear that now is the time to ensure your team is looking ahead ...
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Blog Innovation
FOMO and new products: Why parity is not enough
December 16, 2023
The psychology behind why we buy Think about the last time you switched brands. Maybe you’ve started using a new washing powder, or maybe you swapped your daily coffee for one you preferred. In ...
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