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Why partner with us

Better research

Intuitive platform

Impactful insights teams

Get deeper

Quality responses

Customer success stories

Let's chat

Talk to us
How we can help

Advertising

Innovation

Brand tracking

Professional services

Advertising research capabilities

TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

Pricing research

AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

Finance

Telecommunications
Get inspired

The latest from Zappi

By content type

Customer success stories

Podcast

Blog

News

Webinar

Go deep

Knowledge Base

Get Started

Talk to us
Pricing

Let's talk

Read all about it

Blog Transformation

Looking ahead: The insights team org chart of the future

September 20, 2023

You’ve probably seen a lot of change to the insights function throughout your career. You’ve seen technology disrupt the way research is done. You’ve seen business needs evolve and expectations for ...

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Blog

Real-world moments: Why context is critical for research success

September 19, 2023

Testing your perception Let’s start with a little experiment: Here’s a picture, take a look. What do you see? A duck? Or a rabbit? Well, chances are this depends on when you’re seeing it. This image ...

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Blog

The skills insights professionals need to succeed in the future

August 24, 2023

From embracing the era of AI to ensuring data and insights run through organizations like a stream to fuel decisions, there's a major shift in how insights teams of today function. I’ve grown up with ...

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Blog Advertising

How to build your brand with digital advertising

August 22, 2023

How to build your brand with digital advertising

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Blog Zappi news

Zappi named "Best Marketing Insights Platform" in 2023 MarTech Breakthrough Awards

August 17, 2023

We're excited to announce that today, Zappi was awarded the prestigious title of "Best Marketing Insights Platform" in the 6th annual MarTech Breakthrough Awards program. Selected as a standout among ...

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Blog Advertising

Predicting advertising success: Why you need to combine research methods

July 18, 2023

Having spent much of my career in advertising research, I’ve always been keen to understand which copy-test metrics predict in-market sales responses most accurately. Different research companies ...

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Blog Advertising

How to find your advertising success formula

July 12, 2023

I imagine that this scenario will resonate with lots of brand managers. Your brand has been around for a while now and it’s doing OK, but it needs to grow. Your advertising has been fairly effective. ...

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Blog

Zappi Recognized by Fast Company as one of its Best Workplaces for Innovators

July 11, 2023

We are thrilled to announce that Zappi was selected as a finalist in Fast Company’s fifth annual Best Workplaces for Innovators competition. This is an exciting moment for our team – and we’re proud ...

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Blog

Why Zappi is more than a technology platform

June 29, 2023

The power of bringing together 3 areas of expertise In today's fast-paced world, technology and AI can make all the difference in market research. But technology isn’t the only thing that matters. A ...

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