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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Innovation
The ingredients for “egg-cellent” Easter innovation
March 20, 2024
Spring is here, and you know what that means! Warmer weather and flowers in bloom of course, but for some of you it also means Easter is just around the corner. No matter what holiday you celebrate, ...
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Blog Advertising
AdMiration feature: Kahlúa’s “Feliz St. Patrick’s Day”
March 20, 2024
For this week’s AdMiration feature, we researched Kahlúa’s “Feliz St. Patrick’s Day” ad. Kahlúa challenges the status quo with this unexpected (and highly entertaining) advertisement. While St. ...
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Blog Advertising
AdMiration feature: Haribo Kids' Voices “Fishing” ad
March 14, 2024
For this week’s AdMiration feature, we researched Haribo’s “Fishing” ad. It’s been a decade since Haribo first launched their “Kids’ voices” campaign in the UK with the first execution being the ...
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Blog
The career path of an insights professional
March 13, 2024
Embarking on a career in insights can be both exhilarating and daunting. Whether you find yourself in the early days of your career crunching numbers as a Market Research Assistant, or seeking to ...
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Blog Advertising
AdMiration feature: Mint Mobile’s “55+ Plan”
March 6, 2024
For this week’s AdMiration feature, we researched Mint Mobile’s “55+ Plan” ad. Mint Mobile’s brand is a true standout in the US telco category, always delivering consistent and distinctive brand ...
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Blog
4 tips to help centralize your team on a global scale
March 5, 2024
Change isn’t easy. This is especially true within global organizations. So what do you do if you’re faced with instilling change on a global scale throughout your global organization? We recently ...
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Blog Advertising
AdMiration feature: Dr Pepper’s “Skatelife crisis” - It's a Pepper thing campaign
February 29, 2024
For this week’s AdMiration feature, we researched Dr Pepper’s “Skatelife crisis” ad. Dr Pepper is the oldest soda brand in the US and has communicated consistently and effectively for many years. The ...
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Blog Advertising
Zappi Amplify is 60% more predictive than other ad research approaches
February 27, 2024
If you could build your ideal advertising development program from the ground up, what would it look like? Three years ago we asked that question to a diverse group of insights professionals, ...
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Blog Advertising
AdMiration: Cadbury Creme Egg’s “How do you eat yours?”
February 22, 2024
Each week, we’ll be analyzing consumers’ reactions to new and noteworthy ads from brands around the world to give you our 3-2-1 snapshot of the ad (3 facts, 2 learnings and 1 reflection) followed by ...
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