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Blog Innovation
Hot cocoa, snowmen, and more! Holiday innovation that sleighs this year
November 28, 2023
The holidays are here! No matter what holiday you celebrate, there’s no arguing that this time of year is critical for brands to get right. And for the CPG category, that means turning to seasonal ...
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Blog Advertising
That's a wrap! The UK’s top Christmas ads 2023
November 16, 2023
1. Aldi - Kevin and the Christmas Factory The ad: The reigning champ is back at it again! This year, Aldi introduces a new character that joins in on Kevin’s adventures, named William Conker. A sweet ...
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Blog Advertising
What insurance advertising is getting right (and what banking could do better)
November 7, 2023
Background I recently teamed up with Zappi to analyze the strengths and weaknesses of advertising in the telco category). We found that to be a mixed bag. Telco ads generally do a good job at ...
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Blog Transformation
How to successfully democratize research to become a consumer-centric organization
November 6, 2023
I’m going to come right out and say something that has been on my mind for the last several years: Democratization is the future of consumer insights. It’s the key to enabling organizations to be ...
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Blog Innovation
Why less is more in making your Halloween innovation a success
October 23, 2023
It’s spooky season! It’s the time of year when we cover our homes in pumpkins and fake cobwebs, dress up our kids (or ourselves) in fun costumes, and eat enough candy to make ourselves sick (or maybe ...
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Blog Advertising
30% increase in creative effectiveness with Zappi Amplify
October 2, 2023
Stephan Gans, SVP, Chief Insights and Analytics Officer at PepsiCo, has been on a journey to transform the insights function at PepsiCo. With an initial vision to turn insights into a competitive ...
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Blog Advertising
What's working (and what's not) in telco advertising
September 29, 2023
Background Telco advertising fascinates me. It spans a wide range of communication strategies and creative styles. Telco ads convey functional benefits — price, speed, reliability etc. — as well as ...
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Blog Insights
3 Takeaways from Zappi’s debut at Groceryshop 2023
September 27, 2023
Our first time at Groceryshop! Last week, I had the pleasure to attend Groceryshop in Las Vegas for the first time. Being Zappi’s first time attending the event, I was eager to see customers and ...
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Blog
The market research stack you need for the future
September 22, 2023
Every day, big brands come up with new products with new names, packaging and pricing. They work on new creative, craft new messaging and explore new channels. As an insights leader at one of those ...
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