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Blog Advertising
AdMiration feature: Mint Mobile’s “55+ Plan”
March 6, 2024
For this week’s AdMiration feature, we researched Mint Mobile’s “55+ Plan” ad. Mint Mobile’s brand is a true standout in the US telco category, always delivering consistent and distinctive brand ...
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Blog
4 tips to help centralize your team on a global scale
March 5, 2024
Change isn’t easy. This is especially true within global organizations. So what do you do if you’re faced with instilling change on a global scale throughout your global organization? We recently ...
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Blog Advertising
AdMiration feature: Dr Pepper’s “Skatelife crisis” - It's a Pepper thing campaign
February 29, 2024
For this week’s AdMiration feature, we researched Dr Pepper’s “Skatelife crisis” ad. Dr Pepper is the oldest soda brand in the US and has communicated consistently and effectively for many years. The ...
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Blog Advertising
Zappi Amplify is 60% more predictive than other ad research approaches
February 27, 2024
If you could build your ideal advertising development program from the ground up, what would it look like? Three years ago we asked that question to a diverse group of insights professionals, ...
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Blog Advertising
AdMiration: Cadbury Creme Egg’s “How do you eat yours?”
February 22, 2024
Each week, we’ll be analyzing consumers’ reactions to new and noteworthy ads from brands around the world to give you our 3-2-1 snapshot of the ad (3 facts, 2 learnings and 1 reflection) followed by ...
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Blog
How to build a globally equitable organization
February 21, 2024
When you work at a global company, it can be hard to connect your teams when they sit around the world. And when your teams aren’t globally aligned, it can be even more difficult to make sure you’re ...
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Blog
How top brands are using AI for consumer insights
February 14, 2024
Earlier this month, Zappi held a panel in London with leaders in the insights industry — including Tony Costella, Global Consumer and Market Insights Director at Heineken, Christian Niederauer, ...
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Blog
The 3 E's of agile change management
February 13, 2024
Change management is a common challenge among organizations both big and small. Many insights leaders want to digitally transform their insights functions, for example, but you need more than the ...
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Blog Advertising
Predictions for Super Bowl LVIII: What can we expect this year?
February 5, 2024
The Super Bowl is upon us again! This year, we’re seeing more brands than ever before drop teasers to give us hints about what direction their ads will take. But we haven’t seen many full ads in ...
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