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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
AdMiration feature: Pedigree’s “Love at first sight”
May 9, 2024
For this week’s AdMiration feature, we researched two 15-second Pedigree ads: “Party” and “Rain.” Both of these ads are part of Pedigree’s “Love at first sight” campaign that’s aimed at supporting ...
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Blog Innovation
Innovation Spotlight: Molson Coors’ Happy Thursday Spiked Refreshers
May 7, 2024
Welcome to our first Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Molson Coors’ ...
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Blog Advertising
Storyboard testing: What it is and how to use it
May 3, 2024
Have you ever found yourself in a project where things didn't quite turn out as expected? Or launched an ad campaign that wasn’t as big of a hit as you thought it’d be? Whether you're designing an ...
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Blog Advertising
AdMiration feature: Burger King’s “First Kiss” Foodfillment Series
May 2, 2024
For this week’s AdMiration feature, we researched Burger King’s “First Kiss” ad. This ad is part of their “Foodfillment” campaign that’s aimed at encapsulating the complete joy that comes from ...
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Blog Advertising
AdMiration feature: Dove's “The Code: A Dove Film”
April 25, 2024
For this week’s AdMiration feature, we researched Dove’s “The Code: A Dove Film” ad. In recognition of the 20th anniversary of their Campaign for Real Beauty, Dove launched “The Code: A Dove Film” as ...
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Blog Insights
Crash course in consumer market research
April 24, 2024
As a marketing or insights professional for a brand who needs to make a splash in the market, how do you follow consumer trends when they’re just that—trends? Consumer preferences are changing, and ...
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Blog
Latest list of insights job titles
April 23, 2024
Are you interested in a career in insights, but not sure where to start your search? Or even what to search for? Maybe you’re just curious about what a role in insights involves. In this article, ...
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Blog Advertising
AdMiration feature: Weetabix’s "The Weetabix Discovery"
April 18, 2024
For this week’s AdMiration feature, we researched Weetabix’s "The Weetabix Discovery" ad. Weetabix faced some volume challenges last year with an 8% decline in sales compared to the previous year. ...
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Blog Advertising
Zappi Amplify: A better, consumer-centric ad development system
April 17, 2024
Every brand wants to create great ads. In a highly competitive world, great advertising plays a key role in ensuring your brand is more likely to come to mind and be chosen (versus others) at key ...
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