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Blog Advertising
AdMiration feature: Dove's “The Code: A Dove Film”
April 25, 2024
For this week’s AdMiration feature, we researched Dove’s “The Code: A Dove Film” ad. In recognition of the 20th anniversary of their Campaign for Real Beauty, Dove launched “The Code: A Dove Film” as ...
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Blog Insights
Crash course in consumer market research
April 24, 2024
As a marketing or insights professional for a brand who needs to make a splash in the market, how do you follow consumer trends when they’re just that—trends? Consumer preferences are changing, and ...
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Blog
Latest list of insights job titles
April 23, 2024
Are you interested in a career in insights, but not sure where to start your search? Or even what to search for? Maybe you’re just curious about what a role in insights involves. In this article, ...
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Blog Advertising
AdMiration feature: Weetabix’s "The Weetabix Discovery"
April 18, 2024
For this week’s AdMiration feature, we researched Weetabix’s "The Weetabix Discovery" ad. Weetabix faced some volume challenges last year with an 8% decline in sales compared to the previous year. ...
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Blog Advertising
Zappi Amplify: A better, consumer-centric ad development system
April 17, 2024
Every brand wants to create great ads. In a highly competitive world, great advertising plays a key role in ensuring your brand is more likely to come to mind and be chosen (versus others) at key ...
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Blog Insights
Q&A: Being, not doing: What I learned from taking a sabbatical
April 16, 2024
Mandy Seal is a Senior Insight Manager at Mars, Inc. within their Pet Nutrition team. Her role is to work with business colleagues to identify challenges and opportunities, and translate them into ...
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Blog
Top 5 AI market research tools
April 12, 2024
AI has been a hot topic for several years now, but many market researchers are hesitant to integrate it into their work, whether it’s from fear of being replaced or (especially in the market research ...
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Blog Advertising
AdMiration feature: Jersey Mike’s “Wakey Wakey”
April 11, 2024
For this week’s AdMiration feature, we researched the Jersey Mike’s “Wakey Wakey” ad. This ad features celebrity Danny Devito, who Jersey Mike’s started consistently including in their ads in 2022. ...
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Blog Innovation
3 insights from concept testing you’d be lost without
April 9, 2024
Launching a new product or innovation is a tricky thing. And with the reality being that the majority of new product launches tend to fail, how do you know if your innovation is worth the risk? ...
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