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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Insights
Consumer profiling: The complete guide
June 21, 2024
Did you know 95% of product launches fail? It’s true. All that creative energy and money down the drain. The surprising thing is most of those failed product launches can credit their flops to a lack ...
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Blog Innovation
The comprehensive guide to pack testing
June 21, 2024
Have you ever wondered why Dorito’s chose red for their original flavor bags and why Popcorners went with blue? What about the font choice? The size of the product? There’s usually a method to the ...
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Blog Advertising
AdMiration feature: Paddy Power “Europe’s Favourites”
June 20, 2024
For this week’s AdMiration feature, we researched Paddy Power’s “Europe’s Favourites” ad, which was created just in time for bets to start pouring in for UEFA EURO 2024. In this particular ad, Paddy ...
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Blog Insights
What to look for in a market research company (+ 6 favorites)
June 18, 2024
Should your brand be working with a market research company? What types of market research companies exist and how can you determine which will best suit your needs? Understanding the functions and ...
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Blog Advertising
AdMiration feature: Irn-Bru’s “Mannschaft”
June 13, 2024
Welcome to a very special edition of our AdMiration feature! This week we had Richard Shotton, behavioral scientist and author of The Illusion of Choice and The Choice Factory, on as a guest author ...
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Blog
Q&A: What I learned about storytelling from my insights career
June 11, 2024
Lousia Kiwana Olafuyi is Co-Founder and Director of Kunda Kids, an award-winning children’s publishing and media company. Previously, she was an Innovation Specialist at Unilever in beauty and ...
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Blog Advertising
AdMiration feature: Fabuloso’s "The Accident"
June 6, 2024
For this week’s AdMiration feature, we researched Fabuloso’s “The Fabuloso’s: The Accident,” part of the brand’s telenovela-inspired “Dramatically Clean” campaign. Fabuloso, a Colgate-Palmolive ...
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Blog Innovation
Concept testing: The complete guide [+ Expert tools]
June 5, 2024
Launching a new product without thorough consumer research can be a costly gamble. According to a study by MIT, only 5% of new consumer packaged goods and retail products survive. “Many innovations ...
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Blog Innovation
Innovation Spotlight: Taco Bell x Cheez-It Crunchwrap & Tostada
June 4, 2024
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Taco Bell and Cheez-It’s ...
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