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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Innovation
Idea screening: The complete guide [+Expert Tools]
May 31, 2024
Creating a breakthrough innovation isn’t easy. In addition to the common knowledge that the majority of new products tend to fail (95% in fact), for a new product to break through and become a ...
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Blog Advertising
AdMiration feature: Mike’s Hard Lemonade “Hard Days - Delivery”
May 30, 2024
For this week’s AdMiration feature, we researched Mike’s Hard Lemonade’s “Hard Days - Delivery” ad. This ad is part of a campaign that marks their 25th anniversary, which does a fantastic job at ...
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Blog Insights
Q&A: Brands owe it to consumers to represent the underrepresented
May 28, 2024
Katya Des Etages is a Senior Research Executive at Channel 4, supporting the commercial arm of the business, Channel 4 Sales, and specializing in research designed to educate the media and ...
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Blog Innovation
The Product Innovation Guide of 2024 (+ tools I recommend)
May 24, 2024
Innovation in product in 2024 Innovation isn't just a competitive edge — it's a survival strategy. Companies ranked in the top quarter for innovation generate 2.4 times higher revenue growth than ...
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Blog Advertising
AdMiration feature: Monzo’s “Money feels different on Monzo"
May 23, 2024
For this week’s AdMiration feature, we researched Monzo’s “Money feels different on Monzo” ad. This visually stunning ad is part of their “Money never felt like Monzo” campaign, which is meant to ...
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Blog Insights
The art of data storytelling: 6 tips from an award-winning storyteller
May 21, 2024
Transforming data into compelling stories is a vital skill in the market research industry. In a recent episode of the Inside Insights podcast, we interviewed Grant Feller, seasoned journalist, ...
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Blog Advertising
AdMiration feature: Stella Artois’ “Missing Chalices”
May 16, 2024
For this week’s AdMiration feature, we researched Stella Artois’ “Missing Chalices” ad. The ad is part of a campaign produced by David, a creative agency born in the legacy of David Ogilvy, that ...
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Blog Brand
6 pillars of brand building
May 14, 2024
Building a strong brand is no easy feat, nor is it a straightforward or “one and done” process. We interviewed Udi Ledergor, Chief Marketing Officer at Gong, on our Inside Insights podcast where he ...
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Blog Insights
3 reasons why you need to do a virtual shelf test
May 10, 2024
Have you ever wondered why certain products catch your eye on store shelves while others fade into the background? With over 70% of purchase decisions being made at the point of sale, product ...
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