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Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

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Why partner with us

Better research

Intuitive platform

Impactful insights teams

Get deeper

Quality responses

Customer success stories

Let's chat

Talk to us
How we can help

Advertising

Innovation

Brand tracking

Professional services

Advertising research capabilities

TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

Pricing research

AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

Finance

Telecommunications
Get inspired

The latest from Zappi

By content type

Customer success stories

Podcast

Blog

News

Webinar

Go deep

Knowledge Base

Get Started

Talk to us
Pricing

Let's talk

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Blog Advertising

AdMiration feature: Andrex's “First Office Poo”

April 4, 2024

For this week’s AdMiration feature, we researched Andrex's “First Office Poo” ad. This ad was a massive change for the brand and is part of a much larger campaign that even involves a partnership ...

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Blog Insights

What is data storytelling?

April 3, 2024

Data storytelling is the art of turning raw data into a compelling narrative that informs business decisions. According to McKinsey & Company, companies that prioritize data-driven ...

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Blog Insights

Consumer insights: What they are and how to use them

April 2, 2024

Have you ever wondered how big brands create blockbuster ads? Or how your favorite snack brand landed on that new hit flavor? What about how that food delivery app created its user friendly design? ...

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Blog Advertising

AdMiration feature: Tropicana's “The Juice That Starts It All”

March 28, 2024

For this week’s AdMiration feature, we researched Tropicana's “The Juice That Starts It All” ad. Tropicana creates bold yet humorous associations for the brand in a bright and engaging way with this ...

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Blog Insights

Insights managers: It’s time to stop hiding behind the numbers

March 27, 2024

Have you ever felt like you’re shouting uselessly into the void? Like no one’s listening? As an insights manager, you spend all your time running the research, putting together presentations and then ...

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Blog Innovation

The ingredients for “egg-cellent” Easter innovation

March 20, 2024

Spring is here, and you know what that means! Warmer weather and flowers in bloom of course, but for some of you it also means Easter is just around the corner. No matter what holiday you celebrate, ...

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Blog Advertising

AdMiration feature: Kahlúa’s “Feliz St. Patrick’s Day”

March 20, 2024

For this week’s AdMiration feature, we researched Kahlúa’s “Feliz St. Patrick’s Day” ad. Kahlúa challenges the status quo with this unexpected (and highly entertaining) advertisement. While St. ...

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Blog Advertising

AdMiration feature: Haribo Kids' Voices “Fishing” ad

March 14, 2024

For this week’s AdMiration feature, we researched Haribo’s “Fishing” ad. It’s been a decade since Haribo first launched their “Kids’ voices” campaign in the UK with the first execution being the ...

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Blog

The career path of an insights professional

March 13, 2024

Embarking on a career in insights can be both exhilarating and daunting. Whether you find yourself in the early days of your career crunching numbers as a Market Research Assistant, or seeking to ...

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