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Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

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Why partner with us

Better research

Intuitive platform

Impactful insights teams

Get deeper

Quality responses

Customer success stories

Let's chat

Talk to us
How we can help

Advertising

Innovation

Brand tracking

Professional services

Advertising research capabilities

TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

Pricing research

AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

Finance

Telecommunications
Get inspired

The latest from Zappi

By content type

Customer success stories

Podcast

Blog

News

Webinar

Go deep

Knowledge Base

Get Started

Talk to us
Pricing

Let's talk

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Blog Advertising

AdMiration feature: Monzo’s “Money feels different on Monzo"

May 23, 2024

For this week’s AdMiration feature, we researched Monzo’s “Money feels different on Monzo” ad. This visually stunning ad is part of their “Money never felt like Monzo” campaign, which is meant to ...

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Blog Insights

The art of data storytelling: 6 tips from an award-winning storyteller

May 21, 2024

Transforming data into compelling stories is a vital skill in the market research industry. In a recent episode of the Inside Insights podcast, we interviewed Grant Feller, seasoned journalist, ...

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Blog Advertising

AdMiration feature: Stella Artois’ “Missing Chalices”

May 16, 2024

For this week’s AdMiration feature, we researched Stella Artois’ “Missing Chalices” ad. The ad is part of a campaign produced by David, a creative agency born in the legacy of David Ogilvy, that ...

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Blog

6 pillars of brand building

May 14, 2024

Building a strong brand is no easy feat, nor is it a straightforward or “one and done” process. We interviewed Udi Ledergor, Chief Marketing Officer at Gong, on our Inside Insights podcast where he ...

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Blog Insights

3 reasons why you need to do a virtual shelf test

May 10, 2024

Have you ever wondered why certain products catch your eye on store shelves while others fade into the background? With over 70% of purchase decisions being made at the point of sale, product ...

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Blog Advertising

AdMiration feature: Pedigree’s “Love at first sight”

May 9, 2024

For this week’s AdMiration feature, we researched two 15-second Pedigree ads: “Party” and “Rain.” Both of these ads are part of Pedigree’s “Love at first sight” campaign that’s aimed at supporting ...

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Blog Innovation

Innovation Spotlight: Molson Coors’ Happy Thursday Spiked Refreshers

May 7, 2024

Welcome to our first Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Molson Coors’ ...

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Blog Advertising

Storyboard testing: What it is and how to use it

May 3, 2024

Have you ever found yourself in a project where things didn't quite turn out as expected? Or launched an ad campaign that wasn’t as big of a hit as you thought it’d be? Whether you're designing an ...

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Blog Advertising

AdMiration feature: Burger King’s “First Kiss” Foodfillment Series

May 2, 2024

For this week’s AdMiration feature, we researched Burger King’s “First Kiss” ad. This ad is part of their “Foodfillment” campaign that’s aimed at encapsulating the complete joy that comes from ...

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