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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
AdMiration feature: Tide’s “Stains Happen to the Best of Us”
July 18, 2024
For this week’s AdMiration feature, we researched Tide’s “Stains Happen to the Best of Us.” The ad is part of P&G’s new campaign to support the Olympic Games Paris 2024, which features ...
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Blog Insights
Q&A: Charting the way for mental wellbeing in insights
July 17, 2024
Suzanne Lugthart is an independent consultant who started out as a media buyer but found her niche in research and consumer behavior after obtaining her Marketing MBA. This led to her first research ...
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Blog Advertising
AdMiration feature: Liquid Death’s “Ozzy Osbourne warns kids not to snort Liquid Death”
July 11, 2024
For this week’s AdMiration feature, we researched Liquid Death’s “Ozzy Osbourne warns kids not to snort Liquid Death.” Liquid Death released this campaign to promote its new Death Dust, a powdered ...
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Blog
Zappi announces strategic partnership with Woxi, further fueling product innovation through Connected Insights
July 10, 2024
Today, we are excited to announce that Woxi, a modern, agile predictive analytics platform for today's innovative decision-makers, is now part of Zappi’s partner ecosystem. We’re combining the best ...
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Blog Innovation
Innovation spotlight: Reese’s Medals
July 9, 2024
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Reese’s Medals, a new ...
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Blog Advertising
How to tap into cultural moments through advertising
July 5, 2024
Summer has only just begun in the northern hemisphere and there’s already a lot going on. The Euros are currently ongoing. We’re gearing up for the Olympics which will begin in a few weeks. Plus, it ...
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Blog Innovation
Compelling product naming: The formula to naming your product
June 28, 2024
A product name can make or break your product. It’s so much more than just a label; it’s the first impression, the essence of your brand and a crucial factor in consumer decision-making. Research ...
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Blog Advertising
AdMiration feature: Snickers’ “Welcome Aboard the Hungry Skies”
June 27, 2024
For this week’s AdMiration feature, we researched Snickers’ “Welcome Aboard the Hungry Skies.” The ad is based on their “You’re not you when you’re hungry” campaign — which has been running for ...
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Blog Advertising
The problem with data quality in advertising insights, according to data scientists
June 25, 2024
Good data is essential to great advertising. Good data = validated ideas. Targeted, personalized campaigns. And better ROI. But if you want to prove the power of an idea or feel confident in your ...
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