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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
The impact of music in advertising
September 5, 2024
Let’s be honest, life without music wouldn’t be quite the same. Music has the tendency to breathe life into things — whether it be your favorite movie, your daily commute or even that ad you like so ...
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Blog Innovation
Innovation spotlight: Fanta Haunted Apple x Beetlejuice Beetlejuice
September 3, 2024
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Fanta’s Haunted Apple, a ...
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Blog
The benefits of syndicated research [+ Practical tips]
August 30, 2024
In a world where data is key to making smart business decisions, having access to the right research can set you apart from the competition. Whether you're looking for market trends, consumer ...
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Blog
The secret to faster market research: Automation
August 30, 2024
Staying informed on market trends and consumer behavior is crucial for any business. Market research is an essential tool that allows businesses to do just that — ultimately helping them to better ...
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Blog Advertising
AdMiration feature: Uber’s “On Our Way”
August 29, 2024
For this week’s AdMiration feature, we researched Uber’s “On Our Way" ad. The ad is part of their campaign created to depict Uber’s commitment to showing up for people so they can be there for all of ...
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Blog Advertising
AdMiration feature: Malibu’s “Don’t Drink and Dive”
August 22, 2024
For this week’s AdMiration feature, we researched Malibu’s “Don’t Drink and Dive” ad. The ad is part of their campaign with Royal Life Saving Society (RLSS) to raise awareness of the risk of drowning ...
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Blog Insights
The state of connected insights in 2024
August 20, 2024
As businesses and organizations gather large amounts of customer data from various sources, the ability to integrate and interpret this information holistically becomes a critical competitive ...
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Blog Advertising
AdMiration feature: Cushelle's “Selfishly Soft”
August 15, 2024
For this week’s AdMiration feature, we researched Cushelle’s “Selfishly Soft” ad. The ad is part of their campaign created to encourage consumers not to compromise on quality and embrace a “Selfishly ...
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Blog Advertising
The state of creative effectiveness in 2024
August 14, 2024
In 2023, we released our first state of creative effectiveness report aimed at educating brands about the art and science behind creative effectiveness. Now an annual report, each year we'll delve ...
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