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Blog Innovation
Innovation spotlight: Reese’s Medals
July 9, 2024
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Reese’s Medals, a new ...
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Blog Advertising
How to tap into cultural moments through advertising
July 5, 2024
Summer has only just begun in the northern hemisphere and there’s already a lot going on. The Euros are currently ongoing. We’re gearing up for the Olympics which will begin in a few weeks. Plus, it ...
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Blog Innovation
Compelling product naming: The formula to naming your product
June 28, 2024
A product name can make or break your product. It’s so much more than just a label; it’s the first impression, the essence of your brand and a crucial factor in consumer decision-making. Research ...
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Blog Advertising
AdMiration feature: Snickers’ “Welcome Aboard the Hungry Skies”
June 27, 2024
For this week’s AdMiration feature, we researched Snickers’ “Welcome Aboard the Hungry Skies.” The ad is based on their “You’re not you when you’re hungry” campaign — which has been running for ...
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Blog Advertising
The problem with data quality in advertising insights, according to data scientists
June 25, 2024
Good data is essential to great advertising. Good data = validated ideas. Targeted, personalized campaigns. And better ROI. But if you want to prove the power of an idea or feel confident in your ...
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Blog Insights
Consumer profiling: The complete guide
June 21, 2024
Did you know 95% of product launches fail? It’s true. All that creative energy and money down the drain. The surprising thing is most of those failed product launches can credit their flops to a lack ...
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Blog Innovation
The comprehensive guide to pack testing
June 21, 2024
Have you ever wondered why Dorito’s chose red for their original flavor bags and why Popcorners went with blue? What about the font choice? The size of the product? There’s usually a method to the ...
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Blog Advertising
AdMiration feature: Paddy Power “Europe’s Favourites”
June 20, 2024
For this week’s AdMiration feature, we researched Paddy Power’s “Europe’s Favourites” ad, which was created just in time for bets to start pouring in for UEFA EURO 2024. In this particular ad, Paddy ...
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Blog Insights
What to look for in a market research company (+ 6 favorites)
June 18, 2024
Should your brand be working with a market research company? What types of market research companies exist and how can you determine which will best suit your needs? Understanding the functions and ...
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