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Blog
Here’s the thing about brand equity, according to experts
August 23, 2024
Why is Netflix your favorite place to watch shows? Why do you always buy Nike sneakers? Why are Pringles in your snack stash instead of store-brand chips? Maybe it’s because you associate these ...
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Blog Advertising
AdMiration feature: Malibu’s “Don’t Drink and Dive”
August 22, 2024
For this week’s AdMiration feature, we researched Malibu’s “Don’t Drink and Dive” ad. The ad is part of their campaign with Royal Life Saving Society (RLSS) to raise awareness of the risk of drowning ...
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Blog Insights
The state of connected insights in 2024
August 20, 2024
As businesses and organizations gather large amounts of customer data from various sources, the ability to integrate and interpret this information holistically becomes a critical competitive ...
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Blog Advertising
AdMiration feature: Cushelle's “Selfishly Soft”
August 15, 2024
For this week’s AdMiration feature, we researched Cushelle’s “Selfishly Soft” ad. The ad is part of their campaign created to encourage consumers not to compromise on quality and embrace a “Selfishly ...
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Blog Advertising
The state of creative effectiveness in 2024
August 14, 2024
In 2023, we released our first state of creative effectiveness report aimed at educating brands about the art and science behind creative effectiveness. Now an annual report, each year we'll delve ...
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Blog Insights
Strategic insights transformation: 7 key steps for success
August 9, 2024
Change management is one of the most challenging aspects of our work, especially when it involves large organizations. But for insights leaders, it’s important to get right. Because change management ...
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Blog Advertising
AdMiration feature: Nike's "Am I A Bad Person?"
August 8, 2024
For this week’s AdMiration feature, we researched Nike’s “Am I A Bad Person?” - Winning Isn’t For Everyone. They created the ad as part of their campaign for this year’s Paris Olympic & ...
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Blog Innovation
Innovation spotlight: Starbucks’ Iced Energy Drinks
August 6, 2024
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Starbucks’ Iced Energy ...
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Blog Advertising
AdMiration feature: Nulo's “Every Dream They Hold”
August 1, 2024
For this week’s AdMiration feature, we researched Nulo’s “Every Dream They Hold.” They created the ad as part of their “Fuel Incredible” campaign for the Paris Olympic & Paralympic Games. Read on ...
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More to explore

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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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