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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog
Shopper insights: What they are and how to best use them
October 11, 2024
Understanding the nuances of shopper behavior has become a critical success factor for brands and retailers alike. As consumer preferences shift and shopping habits evolve, gaining insight into what ...
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Blog Advertising
The advertiser’s approach to audience analysis [According to experts]
October 11, 2024
“Feedback and insights from consumers tell them what resonates and what doesn’t — before a business releases their creations out into the world.” - Steve Phillips, Zappi’s CEO and founder As ...
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Blog
5 ways to use your extra market research budget this year
October 11, 2024
As many of our customers at Zappi approach the end of their fiscal year, they often tell us they need to use up their remaining market research budget quickly, in just a matter of weeks or even days. ...
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Blog Advertising
AdMiration feature: ASICS’ “The Desk Break”
October 10, 2024
For this week’s AdMiration feature, we looked at consumer response to ASICS’ “The Desk Break” ad. The ad premiered ahead of World Mental Health Day and features Brian Cox, serving as a public service ...
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Blog Innovation
How to successfully land seasonal innovation
October 8, 2024
Every new season brings new seasonal products. And if done correctly, seasonal innovation can play a crucial role in helping a brand stay relevant and competitive. However, the path to successful ...
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Blog Advertising
The AI ad testing tools you need in your stack
October 4, 2024
Getting the most out of your advertising efforts isn’t just about reaching your target audience; it’s also about delivering the right message at just the right moment. As brands look for ways to ...
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Blog Advertising
AdMiration feature: Maybelline New York’s “Only Icons”
October 3, 2024
For this week’s AdMiration feature, we researched Maybelline New York’s “Only Icons” ad. The ad premiered at this year’s Emmy Awards and is part of their campaign geared at promoting their popular ...
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Blog
6 consumer insights books you need in your library
October 2, 2024
Truly understanding consumer behavior has never been more important. There's a treasure trove of literature out there that dives into the motivations, preferences and habits that shape what we buy. ...
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Blog
Zappi’s next chapter: Aaron Kechley appointed CEO, Steve Phillips to step into Executive Chair and CIO
October 1, 2024
Today, we’re not just turning a page—we’re writing the next chapter of Zappi’s story. We’re thrilled to announce that Aaron Kechley has been appointed as our new Chief Executive Officer, effective ...
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