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Blog Advertising
The AI ad testing tools you need in your stack
October 4, 2024
Getting the most out of your advertising efforts isn’t just about reaching your target audience; it’s also about delivering the right message at just the right moment. As brands look for ways to ...
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Blog Advertising
AdMiration feature: Maybelline New York’s “Only Icons”
October 3, 2024
For this week’s AdMiration feature, we researched Maybelline New York’s “Only Icons” ad. The ad premiered at this year’s Emmy Awards and is part of their campaign geared at promoting their popular ...
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Blog
6 consumer insights books you need in your library
October 2, 2024
Truly understanding consumer behavior has never been more important. There's a treasure trove of literature out there that dives into the motivations, preferences and habits that shape what we buy. ...
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Blog
Zappi’s next chapter: Aaron Kechley appointed CEO, Steve Phillips to step into Executive Chair and CIO
October 1, 2024
Today, we’re not just turning a page—we’re writing the next chapter of Zappi’s story. We’re thrilled to announce that Aaron Kechley has been appointed as our new Chief Executive Officer, effective ...
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Blog Advertising
Top 10 most influential brands chosen by the Zappi team and other brand experts
September 27, 2024
Why are brands like Nike, Uber and Tide household names? Why do these brands represent entire sneakers, rideshare and laundry detergent categories? People are busy and don’t want to waste time and ...
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Blog Advertising
AdMiration feature: PayPal’s “PayPal Everywhere”
September 26, 2024
For this week’s AdMiration feature, we researched PayPal’s “PayPal Everywhere” ad. The ad is part of their massive campaign featuring Will Ferrell that announces the PayPal Debit Card can now be used ...
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Blog
Q&A: Transitioning from agency to client-side research
September 20, 2024
Bethan Blakeley has recently joined SimpliSafe UK as CX and Research Manager. The company is well established and successful in the US but has only been in the UK for a few years. She told us that ...
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Blog Advertising
AdMiration feature: KitKat’s “Break Better”
September 19, 2024
For this week’s AdMiration feature, we researched KitKat’s “Break Better” ad. The ad is part of their campaign that reinvigorates their classic “Have a break” tagline to address how important it is ...
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Blog Advertising
AdMiration feature: Müller Light's “Get the Good Going”
September 12, 2024
For this week’s AdMiration feature, we researched Müller Light’s “Get the Good Going” ad. The ad is part of their campaign created to position itself as a simpler, healthier option based on ...
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