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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
How AI is reshaping advertising: Strategies, tools and real-world examples
November 14, 2024
From automating repetitive tasks to enhancing creativity, AI is enabling brands to connect with audiences in more personalized and effective ways. But while AI offers exciting possibilities, it also ...
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Blog Advertising
AdMiration feature: Sainsbury’s “BIG Christmas”
November 14, 2024
For this week’s AdMiration feature, we looked at consumer response to Sainsbury’s “BIG Christmas” ad. The ad is part of their 2024 Christmas campaign, which features a familiar character and ...
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Blog Innovation
Innovation spotlight: Jeni's Ice Creams Fall Collection
November 12, 2024
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Jeni’s Ice Creams Fall ...
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Blog Innovation
AI in product testing: How you can use AI to create innovative products
November 12, 2024
Did you know companies release roughly 30,000 new products a year? And according to Harvard Business School Professor Clay Christensen, 95% of them fail. Yet, McKinsey reports, “One-third of CPG ...
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Blog Innovation
AI innovation: How AI is reinventing branding and marketing
November 8, 2024
“Generative AI is akin to a market tsunami that requires not just a reaction but active shaping. It has opened doors for every company to swiftly invest and disrupt the market, offering a unique ...
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Blog Advertising
AdMiration feature: Currys' "IRL"
November 7, 2024
For this week’s AdMiration feature, we looked at consumer response to Currys’ “IRL” ad. The ad is part of a campaign meant to highlight the importance of in-store shopping experiences, especially ...
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Blog Marketing
How behavioral science can transform your research and marketing
November 6, 2024
Today, people make most decisions without deep reflection. Instead, we rely on shortcuts, or “heuristics,” to simplify our choices. As researchers and marketers, understanding these shortcuts can ...
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Blog AI
Embracing AI in market research: A roadmap for the future
November 1, 2024
The market research industry is on the brink of transformation, and AI will play a pivotal role in this evolution. But the adoption of AI presents both challenges and exciting opportunities. "This is ...
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Blog Advertising
AdMiration feature: Snickers' "Halloween: Unexpected Guests"
October 31, 2024
For this week’s AdMiration feature, we looked at consumer response to Snickers’ “Halloween: Unexpected Guests” ad. The ad is part of their 2024 Halloween campaign and is the first time two of the ...
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