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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog
How to beat survey fraud in 7 steps
December 20, 2024
href="https://www.zappi.io/web/blog/ As a fast and efficient way to gather a large amount of consumer data — it’s not a huge surprise that 85% of businesses say that surveys are their most-used ...
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Blog Advertising
Your guide to brand and ad tracking software (and why it matters)
December 20, 2024
Ad tracking software was an estimated 845.33 billion USD business in 2023. It’s not surprising because they help you make the smartest decisions with your marketing resources. Some ad tracking ...
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Blog
How to perform a trend analysis (+ trends to watch in 2025)
December 13, 2024
What will the economy look like next year? Which social media platforms will be your customers’ favorite next? Which marketing channels will be the best for your brand next quarter? Trend analysis ...
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Blog
Exploring market research technology: Types, tools and business impact
December 13, 2024
Understanding consumer behavior is essential for businesses to remain competitive. In 2024, 68% of consumers stated they prefer tailored products or services. That said, it’s no surprise that as of ...
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Blog Marketing
How (and why) market research methodologies can transform your marketing
December 13, 2024
Imagine this, it’s 4 p.m. on a Thursday and your boss wants research on new product ideas for your Friday meeting. You feel deflated because you don’t have a reliable way to gather market research or ...
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Blog Advertising
AdMiration’s best ads of 2024
December 12, 2024
In honor of concluding our first year of the AdMiration series, we wanted to call out and celebrate the top five ads we’ve seen this year from the US and UK. In AdMiration, we always show the sales ...
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Blog Innovation
Innovation Spotlight: AI-generated Comfort Craves
December 10, 2024
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we used Zappi’s AI Concept Creation ...
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Blog Innovation
How to create concepts in minutes with Zappi’s AI Marketing Agents
December 10, 2024
Many companies from SalesForce to Microsoft are hailing the start of the ‘agentic’ world, one where AI Agents become coworkers and help improve and speed up tasks. At Zappi, we have been ...
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Blog Marketing
Unlocking the power of audience research: A comprehensive guide
December 5, 2024
Understanding your audience is the foundation of successful marketing campaigns, product development and consumer engagement strategies. According to a Nielsen report, nearly 84% of marketers feel ...
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