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Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

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Why partner with us

Better research

Intuitive platform

Impactful insights teams

Get deeper

Quality responses

Customer success stories

Let's chat

Talk to us
How we can help

Advertising

Innovation

Brand tracking

Professional services

Advertising research capabilities

TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

Pricing research

AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

Finance

Telecommunications
Get inspired

The latest from Zappi

By content type

Customer success stories

Podcast

Blog

News

Webinar

Go deep

Knowledge Base

Get Started

Talk to us
Pricing

Let's talk

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Blog Advertising

AdMiration feature: Currys' "IRL"

November 7, 2024

For this week’s AdMiration feature, we looked at consumer response to Currys’ “IRL” ad. The ad is part of a campaign meant to highlight the importance of in-store shopping experiences, especially ...

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Blog Marketing

How behavioral science can transform your research and marketing

November 6, 2024

Today, people make most decisions without deep reflection. Instead, we rely on shortcuts, or “heuristics,” to simplify our choices. As researchers and marketers, understanding these shortcuts can ...

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Blog

Embracing AI in market research: A roadmap for the future

November 1, 2024

The market research industry is on the brink of transformation, and AI will play a pivotal role in this evolution. But the adoption of AI presents both challenges and exciting opportunities. "This is ...

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Blog Advertising

AdMiration feature: Snickers' "Halloween: Unexpected Guests"

October 31, 2024

For this week’s AdMiration feature, we looked at consumer response to Snickers’ “Halloween: Unexpected Guests” ad. The ad is part of their 2024 Halloween campaign and is the first time two of the ...

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Blog Advertising

2025 media consumption trends

October 31, 2024

From the social media platforms your audience hangs out on to whether streaming is in or out, media consumption trends can give you great insights into your audience — making them an important ...

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Blog

Why survey panels are your secret weapon for success

October 31, 2024

What do McDonald’s, Pepsi and Clorox all have in common? They use online market research to iterate and make more strategic decisions. Survey panels are one of those powerful market research tools ...

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Blog

Meet the new Innovation System for consumer-in-the-loop innovation

October 30, 2024

Competitive advantage for brands today is increasingly tied to how quickly and accurately they can innovate, respond to and anticipate consumer needs. When it comes to product innovation, this is ...

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Blog Innovation

Innovation spotlight: MoonBite Minis

October 30, 2024

Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we tried something new. We used Zappi AI ...

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Blog

Q&A: Mentorship – giving something back and getting just as much in return

October 25, 2024

Lisa Hulme-Vickerstaff is Senior Manager - Customer Experience and Research at Trust Alliance Group, which is a group of companies including the Energy and Communications Ombudsman Services, that ...

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