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Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

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Why partner with us

Better research

Intuitive platform

Impactful insights teams

Get deeper

Quality responses

Customer success stories

Let's chat

Talk to us
How we can help

Advertising

Innovation

Brand tracking

Professional services

Advertising research capabilities

TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

Pricing research

AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

Finance

Telecommunications
Get inspired

The latest from Zappi

By content type

Customer success stories

Podcast

Blog

News

Webinar

Go deep

Knowledge Base

Get Started

Talk to us
Pricing

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Blog Advertising

AdMiration’s best ads of 2024

December 12, 2024

In honor of concluding our first year of the AdMiration series, we wanted to call out and celebrate the top five ads we’ve seen this year from the US and UK. In AdMiration, we always show the sales ...

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Blog Innovation

Innovation Spotlight: AI-generated Comfort Craves

December 10, 2024

Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we used Zappi’s AI Concept Creation ...

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Blog Innovation

How to create concepts in minutes with Zappi’s AI Marketing Agents

December 10, 2024

Many companies from SalesForce to Microsoft are hailing the start of the ‘agentic’ world, one where AI Agents become coworkers and help improve and speed up tasks. At Zappi, we have been ...

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Blog Marketing

Unlocking the power of audience research: A comprehensive guide

December 5, 2024

Understanding your audience is the foundation of successful marketing campaigns, product development and consumer engagement strategies. According to a Nielsen report, nearly 84% of marketers feel ...

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Blog Advertising

AdMiration feature: The UK’s top supermarket Christmas ads 2024

December 5, 2024

For this week’s AdMiration feature, we looked at consumer response to several UK supermarket Christmas ads, from the likes of Aldi, Marks & Spencer, Asda, Tesco and more. These ads are all part ...

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Blog

How to become a market researcher: Essential insights for career success

December 4, 2024

Good news if you’re interested in a career in market research. This fast-growing area touches every industry you can imagine and is in high demand. According to the Occupational Outlook Handbook, ...

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Blog

How connected insights can help you become a customer-centric brand

December 3, 2024

The perfect tagline. The ideal marketing channels. The best-selling new product. You likely already have a ton of consumer data that can give you transformative insights into who your customers are ...

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Blog

How to successfully write a concept [+ AI concept writing tools]

December 3, 2024

Crafting effective concepts for testing ideas with consumers is a balancing act between creativity and precision. Whether you're developing a product, service or campaign, the way you present your ...

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Blog Insights

5 things to keep in mind when designing surveys for kids

November 25, 2024

Writing surveys for kids can be a tricky but rewarding challenge. Kids have different cognitive abilities, attention spans and ways of interpreting the world compared to adults, which means your ...

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