Skip to content
GET THE REPORT
LOGIN / REGISTER
LET'S TALK

Read all about it

Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
Read story

Tags:

Tags:

Blog Advertising
Free peanuts: A winning advertising strategy for alcohol brands
February 26, 2025
Have you ever walked into a bar, ordered a drink and suddenly found yourself snacking on a bowl of free peanuts? It’s a classic move, but it’s not just about being nice — it’s a smart business ...
Read story
Blog Marketing
The marketer’s guide to implicit research: What it is and why it matters
February 21, 2025
Psychologist Daniel Kahneman, author of the best-selling Thinking, Fast and Slow, says we make roughly 35,000 decisions a day. Our brains constantly process information from what to have for lunch to ...
Read story
Blog Advertising
AdMiration feature: Nike’s “So Win.” and NFL’s “Flag 50”
February 20, 2025
For this week’s AdMiration feature, we looked at consumer response to the empowering Nike “So Win.” and NFL “Flag 50” ads. Both of these spots were released during this year’s Super Bowl LIX, one of ...
Read story
Blog Innovation
Innovation spotlight: Lay’s All Dressed chips
February 18, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Lay’s All Dressed chips, a ...
Read story
Blog Innovation
How leading brands are transforming innovation with AI and connected data
February 17, 2025
This month, Zappi held the annual Breakfast Club event in London with leaders from the insights industry, including Johanna Thompson, Human Intelligence - Agile Innovation Insights Senior Global ...
Read story
Blog
Market segmentation research: Real world application & tips
February 14, 2025
10-15% more revenue is created by brands tailoring their offerings to customer segments, with a single segmented campaign able to increase revenue by up to 760%. The most innovative brands understand ...
Read story
Blog Advertising
Super Bowl LIX advertising awards
February 13, 2025
For this week’s AdMiration feature, we’re taking a break from our regular coverage of individual ads to celebrate some of the winning ads from Super Bowl LIX! Based on our research conducted with ...
Read story
Blog
Reach optimization made simple: How to grow your brand the right way
February 13, 2025
Marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day. So what can brands do to get their ads seen, at scale? That’s where reach optimization ...
Read story
Blog Advertising
AdMiration feature: Budweiser's "First Delivery"
February 13, 2025
For this week’s AdMiration feature, we looked at consumer response to Budweiser’s “First Delivery” ad. The ad was pre-released ahead of Super Bowl LIX and is part of their campaign leading up to the ...
Read story

More to explore

Catalog_thumbnail
The State of Creative Effectiveness: Social Video
CPG_report_Brand_loyalty_Hero-2
CPG Mega-Trends: 2026 edition
The_future_of_connected_insights_Hero
The Connected Insights Imperative

Get smart stuff in your inbox

Our newsletter delivers insider info to delight your inner insights geek.