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Blog Advertising
Your guide to popular alcohol brands gearing up for Super Bowl LIX
January 10, 2025
Three words that sum up the Super Bowl? Food, football and commercials. According to CNN, more than 123 million people tuned into the big game in 2024. Another 83,000 will watch from Caesar's ...
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Blog Advertising
Will these snack brand commercials be the best of Super Bowl LIX?
January 10, 2025
Super Bowl LIX arrives on February 9th, 2025. As the 59th Super Bowl, this year's event will take place in New Orleans at Caesars Superdome — the eighth Super Bowl to be played at the stadium. The ...
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Blog Advertising
How to buy a Super Bowl ad (and what to buy on a budget)
January 9, 2025
The Super Bowl isn’t just a game; it’s the biggest stage for brands to tell their story. The 2024 edition of the “big game” was watched by more than 123 million people, making it the second ...
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Blog
Survey bias: What it is and how to beat it
December 23, 2024
Coke called it the most memorable marketing blunder ever. New Coke. Launched in 1985, New Coke was rolled out by the brand following a series of “successful taste tests,” in which consumers seemed to ...
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Blog
How to beat survey fraud in 7 steps
December 20, 2024
As a fast and efficient way to gather a large amount of consumer data — it’s not a huge surprise that 85% of businesses say that surveys are their most-used research method. But no matter how good ...
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Blog Advertising
Your guide to brand and ad tracking software (and why it matters)
December 20, 2024
Ad tracking software was an estimated 845.33 billion USD business in 2023. It’s not surprising because they help you make the smartest decisions with your marketing resources. Some ad tracking ...
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Blog
How to perform a trend analysis (+ trends to watch in 2025)
December 13, 2024
What will the economy look like next year? Which social media platforms will be your customers’ favorite next? Which marketing channels will be the best for your brand next quarter? Trend analysis ...
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Blog
Exploring market research technology: Types, tools and business impact
December 13, 2024
Understanding consumer behavior is essential for businesses to remain competitive. In 2024, 68% of consumers stated they prefer tailored products or services. That said, it’s no surprise that as of ...
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Blog Marketing
How (and why) market research methodologies can transform your marketing
December 13, 2024
Imagine this, it’s 4 p.m. on a Thursday and your boss wants research on new product ideas for your Friday meeting. You feel deflated because you don’t have a reliable way to gather market research or ...
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