Skip to content
GET THE REPORT
Login / Register
Let's talk

Read all about it

Tags:

Tags:

Blog
Market segmentation research: Real world application & tips
February 14, 2025
10-15% more revenue is created by brands tailoring their offerings to customer segments, with a single segmented campaign able to increase revenue by up to 760%. The most innovative brands understand ...
Read story
Blog Advertising
Super Bowl LIX advertising awards
February 13, 2025
For this week’s AdMiration feature, we’re taking a break from our regular coverage of individual ads to celebrate some of the winning ads from Super Bowl LIX! Based on our research conducted with ...
Read story
Blog
Reach optimization made simple: How to grow your brand the right way
February 13, 2025
Marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day. So what can brands do to get their ads seen, at scale? That’s where reach optimization ...
Read story
Blog Advertising
AdMiration feature: Budweiser's "First Delivery"
February 13, 2025
For this week’s AdMiration feature, we looked at consumer response to Budweiser’s “First Delivery” ad. The ad was pre-released ahead of Super Bowl LIX and is part of their campaign leading up to the ...
Read story
Blog Advertising
10 Super Bowl LIX ads that won with consumers
February 10, 2025
This year's Super Bowl ad lineup was filled with flying facial hair, endless celebs, some feel-good nostalgia, and of course, lots of laughs. But which ones stood out from the rest? We used Zappi ...
Read story
Blog Advertising
Top takeaways on Super Bowl advertising from the world’s best brands
February 8, 2025
The Zappi team was live in New Orleans for an unforgettable day with Adweek, where we partnered on the session “Winning Hearts and Minds: The Art of Super Bowl Advertising.” I had the pleasure of ...
Read story
Blog Marketing
The marketer’s guide to choosing a consumer insights platform
February 7, 2025
What do your customers want today? What will they want next year? Which new ad concept will be a winner with a new audience segment? These are the types of questions consumer insights tools can help ...
Read story
Blog
Cluster sampling: What it is and when to use it
January 31, 2025
Cluster sampling is one of the most common sampling methods. In this approach, researchers divide their research population into smaller groups known as clusters and then randomly select some of ...
Read story
Blog Advertising
Why love and laughter score more touchdowns in Super Bowl ads
January 30, 2025
For this week’s AdMiration feature, I’m taking a break from our regular celebration of individual ads for more Super Bowl coverage. This week, I’d like to explore the power of strong emotion in Super ...
Read story

More to explore

State_of_creative_effectiveness_in_2025_Hero__1_-1
The State of Creative Effectiveness
CPG_report_Brand_loyalty_Hero-2
CPG Mega-Trends: 2026 edition
The_future_of_connected_insights_Hero
The Connected Insights Imperative

Get smart stuff in your inbox

Our newsletter delivers insider info to delight your inner insights geek.