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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog
How professional insights services make your team more productive
March 20, 2025
If you’re a market research or marketing professional, you’ve probably heard or said this phrase “If only I had the time…” one too many times. From trying to get studies or ad campaigns up and ...
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Blog Advertising
AdMiration feature: Magnum's "Nothing Cracks Like Magnum"
March 20, 2025
For this week’s AdMiration feature, we looked at consumer response to Magnum’s “Nothing Cracks Like Magnum” ad, which promotes the brand’s classic ice cream bar. Read on to get our 3-2-1 snapshot of ...
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Blog AI
The AI-ready marketer: How to structure data and tech for smarter campaigns
March 19, 2025
AI is transforming marketing, but for businesses to reap its full benefits, they must first ensure their data is AI-ready. With the right approach, AI can revolutionize audience insights, content ...
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Blog Innovation
Inside the prebiotic & probiotic soda boom: Consumer trends and top picks
March 18, 2025
Prebiotic and probiotic sodas have grown in popularity as consumers look for healthier alternatives to traditional soda. They typically contain less sugar than traditional sodas, but they also offer ...
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Blog Innovation
These product innovation frameworks turn ideas into winners
March 14, 2025
Some companies build product innovations into their DNA. Think of Taco Bell’s collaboration with Cheeze-It to produce the Cheeze-It Crunchwrap & Tostada. The tasty combo features a Cheeze-It 16x ...
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Blog Advertising
Beyond "pass or fail": Mastering ad campaign optimization (not just testing)
March 14, 2025
The punchy headline. The perfectly-stated benefits. The clickable CTA. As a brand manager, you're under serious pressure to create high-performing ads and hit your target metrics as quickly as ...
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Blog Advertising
AdMiration feature: Chipotle’s “Unfolded”
March 13, 2025
For this week’s AdMiration feature, we looked at consumer response to Chipotle’s “Unfolded” ad, which highlights the importance of sustainable farming and the use of real ingredients in their food. ...
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Blog Innovation
Innovation spotlight: Simply Pop Prebiotic Soda
March 11, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Simply Pop, Coca-Cola’s ...
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Blog Marketing
Building bridges: How CMOs and insights leaders can collaborate for growth
March 10, 2025
As a Chief Marketing Officer (CMO) with years of experience in global marketing leadership roles, including at HubSpot and Zappi, I’ve seen firsthand the transformative power of a strong partnership ...
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