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Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

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Why partner with us

Better research

Intuitive platform

Impactful insights teams

Get deeper

Quality responses

Customer success stories

Let's chat

Talk to us
How we can help

Advertising

Innovation

Brand tracking

Professional services

Advertising research capabilities

TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

Pricing research

AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

Finance

Telecommunications
Get inspired

The latest from Zappi

By content type

Customer success stories

Podcast

Blog

News

Webinar

Go deep

Knowledge Base

Get Started

Talk to us
Pricing

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Read all about it

Blog Innovation

Snack trends unwrapped: What’s shaping snack purchases in 2025

March 4, 2025

Today’s snack market is more complex than ever. Consumers are looking for options that align with their health goals, but they’re not willing to sacrifice taste — or stretch their budgets too far. ...

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Blog Advertising

Beyond the face: How the right advertising spokesperson can transform your brand

February 28, 2025

Celebrity spokespeople are more than recognized faces. They shape brands. From A-list celebrities to brand characters like Progressive Insurance’s “Flo” with her trademark headband, an advertising ...

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Blog Innovation

The secrets behind iconic alcohol branding: From craft to luxury

February 28, 2025

As one of the most highly-regulated industries in advertising, alcohol brands often have less creative freedom and need to be more mindful of their messaging than brands in other industries. But from ...

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Blog Advertising

AdMiration feature: Dove’s “Moist Humor”

February 27, 2025

For this week’s AdMiration feature, we looked at consumer response to Dove’s “Moist Humor” ad. Traditionally known for its ads aimed at empowering and inspiring women with its “Real Beauty” message, ...

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Blog Advertising

Free peanuts: A winning advertising strategy for alcohol brands

February 26, 2025

Have you ever walked into a bar, ordered a drink and suddenly found yourself snacking on a bowl of free peanuts? It’s a classic move, but it’s not just about being nice — it’s a smart business ...

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Blog Marketing

The marketer’s guide to implicit research: What it is and why it matters

February 21, 2025

Psychologist Daniel Kahneman, author of the best-selling Thinking, Fast and Slow, says we make roughly 35,000 decisions a day. Our brains constantly process information from what to have for lunch to ...

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Blog Advertising

AdMiration feature: Nike’s “So Win.” and NFL’s “Flag 50”

February 20, 2025

For this week’s AdMiration feature, we looked at consumer response to the empowering Nike “So Win.” and NFL “Flag 50” ads. Both of these spots were released during this year’s Super Bowl LIX, one of ...

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Blog Innovation

Innovation spotlight: Lay’s All Dressed chips

February 18, 2025

Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Lay’s All Dressed chips, a ...

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Blog Innovation

How leading brands are transforming innovation with AI and connected data

February 17, 2025

This month, Zappi held the annual Breakfast Club event in London with leaders from the insights industry, including Johanna Thompson, Human Intelligence - Agile Innovation Insights Senior Global ...

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