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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
How winners win at Cannes Lions: Making an impact
April 4, 2025
The Cannes Lions International Festival of Creativity is the advertising industry’s most glamorous event. Held each year on the sun-drenched French Riviera, the festival draws 15,000 creative ...
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Blog Advertising
AdMiration feature: Corona’s “Equity Extension Cord”
April 3, 2025
For this week’s AdMiration feature, we looked at consumer response to Corona’s “Equity Extension Cord” ad, which promotes their classic Corona Extra Mexican lager for the upcoming summer months. Read ...
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Blog Advertising
How Cannes Lions and creative ads grow brands
April 2, 2025
The Cannes Lions International Festival of Creativity is where the best in advertising, marketing and brand storytelling come together to celebrate standout creative work. Or, as they say: ...
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Blog Advertising
Why CMOs should use consumer insights before producing ads
April 1, 2025
CMOs are under immense pressure to create ads that grab attention, resonate emotionally and drive measurable results — all while staying on budget. And with rising production costs and limited time ...
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Blog Advertising
AdMiration feature: Liquid Death’s “Kegs for Pregs”
March 27, 2025
For this week’s AdMiration feature, we looked at consumer response to Liquid Death’s “Kegs for Pregs” ad, which promotes the brand’s limited edition kegs and stars media personality and podcaster ...
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Blog Advertising
Your guide to AI-powered advertising campaign analysis
March 27, 2025
As a marketing or insights professional, chances are you run a LOT of ads and ad related research. And as you well know, it’s not just about launching the ad, but understanding what’s working, not ...
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Blog Marketing
An insights leaders' guide to driving business impact with the CMO
March 26, 2025
Consumer insights leaders play a pivotal role in enabling CMOs to deliver measurable business impact. When the two come together, it’s a true win-win for the business. Florencia Ardissone, Head of ...
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Blog Marketing
Beyond likes and shares: Mastering social media market research
March 21, 2025
Every social media marketer searches for a way to quantify their results. “Likes” and “shares” are great, but tying your work to a return on investment (ROI) makes an impact your boss can’t ignore. ...
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Blog Advertising
Programmatic advertising explained: Strategies, benefits & future trends
March 21, 2025
Allowing for highly-targeted, automated ads, programmatic advertising offers several benefits over traditional display marketing. The programmatic advertising market market is currently valued at ...
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