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Blog Advertising
Your guide to AI-powered advertising campaign analysis
March 27, 2025
As a marketing or insights professional, chances are you run a LOT of ads and ad related research. And as you well know, it’s not just about launching the ad, but understanding what’s working, not ...
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Blog Marketing
An insights leaders' guide to driving business impact with the CMO
March 26, 2025
Consumer insights leaders play a pivotal role in enabling CMOs to deliver measurable business impact. When the two come together, it’s a true win-win for the business. Florencia Ardissone, Head of ...
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Blog Marketing
Beyond likes and shares: Mastering social media market research
March 21, 2025
Every social media marketer searches for a way to quantify their results. “Likes” and “shares” are great, but tying your work to a return on investment (ROI) makes an impact your boss can’t ignore. ...
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Blog Advertising
Programmatic advertising explained: Strategies, benefits & future trends
March 21, 2025
Allowing for highly-targeted, automated ads, programmatic advertising offers several benefits over traditional display marketing. The programmatic advertising market market is currently valued at ...
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Blog
How professional insights services make your team more productive
March 20, 2025
If you’re a market research or marketing professional, you’ve probably heard or said this phrase “If only I had the time…” one too many times. From trying to get studies or ad campaigns up and ...
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Blog Advertising
AdMiration feature: Magnum's "Nothing Cracks Like Magnum"
March 20, 2025
For this week’s AdMiration feature, we looked at consumer response to Magnum’s “Nothing Cracks Like Magnum” ad, which promotes the brand’s classic ice cream bar. Read on to get our 3-2-1 snapshot of ...
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Blog Marketing
The AI-ready marketer: How to structure data and tech for smarter campaigns
March 19, 2025
AI is transforming marketing, but for businesses to reap its full benefits, they must first ensure their data is AI-ready. With the right approach, AI can revolutionize audience insights, content ...
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Blog Innovation
Inside the prebiotic & probiotic soda boom: Consumer trends and top picks
March 18, 2025
Prebiotic and probiotic sodas have grown in popularity as consumers look for healthier alternatives to traditional soda. They typically contain less sugar than traditional sodas, but they also offer ...
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Blog Innovation
These product innovation frameworks turn ideas into winners
March 14, 2025
Some companies build product innovations into their DNA. Think of Taco Bell’s collaboration with Cheeze-It to produce the Cheeze-It Crunchwrap & Tostada. The tasty combo features a Cheeze-It 16x ...
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The State of Creative Effectiveness
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