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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Insights
What top brands know about consumer sentiment (that you probably don’t)
April 25, 2025
Consumer sentiment analysis has emerged as a secret weapon for brands in fast moving industries like consumer packaged goods (CPG), quick service restaurants (QSR) and telecommunications (TelCo). ...
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Blog Brand
Brand affinity: Why customers love (and stick with) top brands
April 24, 2025
Some brands don’t just have customers. They inspire devotion. Take Nike’s “Dream Crazy” campaign featuring Colin Kaepernick. When the NFL quarterback took a knee during the national anthem to protest ...
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Blog Advertising
AdMiration feature: Tesco’s "Celebrating 30 years of rewards with Tesco Clubcard”
April 24, 2025
For this week’s AdMiration feature, we looked at consumer response to Tesco’s "Celebrating 30 years of rewards with Tesco Clubcard” ad, which celebrates 30 years of Clubcard rewards for customers. ...
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Blog Advertising
7 retail advertising trends for 2025: From Ulta to Sephora
April 24, 2025
Early retail advertising focused on print, radio and television alongside catching shoppers’ attention with in-store displays. In the 1990s, retail advertising saw a huge shift with the rise of ...
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Blog
Zappi launches self-service AI Concept Creation Agents to revolutionize product ideation
April 24, 2025
In today’s fast-paced innovation landscape, ideation bottlenecks can stall even the most forward-thinking brands. Traditional brainstorming takes weeks or even months and still often churns out ...
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Blog Advertising
Global ads, local wins: The strategy behind international success
April 18, 2025
One of the most famous English idioms is “it’s raining cats and dogs.” If you think about it literally, it makes no sense at all, but if English is the language you’ve spoken and heard your whole ...
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Blog Advertising
AdMiration feature: Miller Lite’s "Legendary Stories”
April 17, 2025
For this week’s AdMiration feature, we looked at consumer response to Miller Lite’s "Legendary Stories” ad, which celebrates their legendary 50 years and honors late sports legends John Madden, Dick ...
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Blog AI
AI customer insights: The AI advantage in consumer research
April 15, 2025
From successful product launches to viral ads, consumer insights are a necessity when it comes to understanding who your customers are and what they want to see from you. And more consumer data is ...
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Blog Brand
They hated it, you bought it: 00s rebrands
April 15, 2025
The 2000s. Enter: End-of-the-world conspiracy theories, the widespread adoption of high-speed internet and the iconic Y2K aesthetic. And with the end of the nineties also came the rise of some of the ...
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