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Blog
Zappi launches self-service AI Concept Creation Agents to revolutionize product ideation
April 24, 2025
In today’s fast-paced innovation landscape, ideation bottlenecks can stall even the most forward-thinking brands. Traditional brainstorming takes weeks or even months and still often churns out ...
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Blog Advertising
Global ads, local wins: The strategy behind international success
April 18, 2025
One of the most famous English idioms is “it’s raining cats and dogs.” If you think about it literally, it makes no sense at all, but if English is the language you’ve spoken and heard your whole ...
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Blog Advertising
AdMiration feature: Miller Lite’s "Legendary Stories”
April 17, 2025
For this week’s AdMiration feature, we looked at consumer response to Miller Lite’s "Legendary Stories” ad, which celebrates their legendary 50 years and honors late sports legends John Madden, Dick ...
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Blog
AI customer insights: The AI advantage in consumer research
April 15, 2025
From successful product launches to viral ads, consumer insights are a necessity when it comes to understanding who your customers are and what they want to see from you. And more consumer data is ...
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Blog Marketing
They hated it, you bought it: 00s rebrands
April 15, 2025
The 2000s. Enter: End-of-the-world conspiracy theories, the widespread adoption of high-speed internet and the iconic Y2K aesthetic. And with the end of the nineties also came the rise of some of the ...
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Blog Innovation
Innovation spotlight: Lindt Lindor Carrot Cake
April 15, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Lindt Lindor Carrot Cake, ...
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Blog Advertising
Generative AI in advertising: Is it worth it?
April 15, 2025
Since the release of ChatGPT in 2022, marketers have used generative AI, powered by large language models, to create text, audio and images in their ad campaigns. Fast forward to 2024 and the use of ...
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Blog
What is brand activation? (And how to make yours unforgettable)
April 14, 2025
When Barbie turned the world pink in 2023, it was more than a movie launch—it was a masterclass in brand activation. From Airbnb’s Malibu Dream House to custom Xbox consoles to Burger King Brazil’s ...
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Blog Advertising
From insights to impact: How marketers drive CPG success
April 10, 2025
Great advertising moves consumers—not only to make purchases but also emotionally. It may make you laugh or call up a nice memory. Advertising can inspire you to pursue goals or to embrace your ...
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