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Blog
The untold playbook: How sentiment analysis is quietly redefining FMCG, QSR and telco strategy
May 8, 2025
Last week, we discussed how consumer sentiment analysis is a secret weapon for brands in consumer packaged goods, quick service restaurants and telecommunications. Furthering that topic, we are now ...
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Blog Advertising
AdMiration feature: Goodyear's "STILL"
May 8, 2025
For this week’s AdMiration feature, we looked at consumer response to Goodyear’s “STILL” ad, which celebrates the role of Goodyear tires in American culture through the years. Read on to get our ...
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Blog Advertising
Why you can’t afford to skip digital ad copy testing
May 2, 2025
The digital world moves fast, and there’s no shortage of metrics available to judge the performance of your digital ads. It can be tempting to think it’s not important to copy test your digital ads — ...
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Blog Advertising
AdMiration feature: Starbucks’ “New Starbucks Iced Energy”
May 1, 2025
For this week’s AdMiration feature, we looked at consumer response to Starbucks’ “New Starbucks Iced Energy” ad, which brings back a revamped rendition of their popular Doubleshot ad from 20 years ...
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Blog Marketing
Reading customers’ minds, the data-driven way
April 29, 2025
Understanding what drives customers to make purchasing decisions has never been more important, or more possible. Thanks to digital transformation, businesses now have access to more behavioral data ...
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Blog Insights
What top brands know about consumer sentiment (that you probably don’t)
April 25, 2025
Consumer sentiment analysis has emerged as a secret weapon for brands in fast moving industries like consumer packaged goods (CPG), quick service restaurants (QSR) and telecommunications (TelCo). ...
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Blog
Brand affinity: Why customers love (and stick with) top brands
April 24, 2025
Some brands don’t just have customers. They inspire devotion. Take Nike’s “Dream Crazy” campaign featuring Colin Kaepernick. When the NFL quarterback took a knee during the national anthem to protest ...
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Blog Advertising
AdMiration feature: Tesco’s "Celebrating 30 years of rewards with Tesco Clubcard”
April 24, 2025
For this week’s AdMiration feature, we looked at consumer response to Tesco’s "Celebrating 30 years of rewards with Tesco Clubcard” ad, which celebrates 30 years of Clubcard rewards for customers. ...
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Blog Advertising
7 retail advertising trends for 2025: From Ulta to Sephora
April 24, 2025
Early retail advertising focused on print, radio and television alongside catching shoppers’ attention with in-store displays. In the 1990s, retail advertising saw a huge shift with the rise of ...
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