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Blog Advertising
What CMOs can expect from Cannes Lions 2025
June 4, 2025
Every June, the global marketing and advertising world descends on the French Riviera for Cannes Lions for a week of creativity, big ideas and even bigger conversations. And while the backdrop may be ...
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Blog Advertising
The state of creative effectiveness in 2025
June 3, 2025
It’s that time of year again — time for the release of our annual state of creative effectiveness report. Each year, we dive into how advertising has evolved in response to global trends and consumer ...
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Blog Advertising
Are your ads missing the mark? Blame (and understand) behavior
June 2, 2025
"We need to stop interrupting what people are interested in and be what people are interested in.” [[ — Craig Davis, Co-founder of Sendle]] According to Harvard Business School, 95% of purchase ...
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Blog Insights
Consumer insights are changing fast—here’s how to stay ahead
May 30, 2025
What do consumer insights look like in 2025 and beyond for CPG and QSR brands? The convergence of technology, behavioral science and artificial intelligence (AI) is rapidly reshaping consumer ...
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Blog
TURF Analysis: Reach more people with less effort
May 29, 2025
Ever feel like you're juggling too many products, channels or messages and still not reaching enough people? You’re not alone. Whether you’re launching a new product or planning a campaign, you want ...
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Blog
Feeling the pressure: What U.S. consumers really think about rising tariffs
May 29, 2025
As the U.S. considers imposing new tariffs on imported goods, concerns about economic ripple effects are growing. With uncertainty mounting, many Americans are already adjusting, tightening household ...
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Blog Advertising
AdMiration feature: Brawny’s “Treehouse”
May 29, 2025
For this week’s AdMiration feature, we looked at consumer response to Brawny’s “Treehouse” ad, which is part of their new campaign and brand refresh that includes the comeback of Brawny Man, the ...
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Blog Advertising
From clicks to conversions: Mastering ad effectiveness metrics
May 28, 2025
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” [[- John Wanamaker]] While more consumers are spending time on social media platforms like TikTok and ...
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Blog Advertising
The secret formula behind John Lewis’ holiday ad magic
May 27, 2025
Intro When you think about Christmas ads in the UK, chances are high that at least one John Lewis ad is among the first that comes to mind. With Christmas ads being so massive in the UK, the ads ...
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The State of Creative Effectiveness
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