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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
AdMiration feature: Sipsmith’s “Wimbledon Campaign Serve”
July 10, 2025
For this week’s AdMiration feature, we looked at consumer response to Sipsmith’s “Wimbledon Campaign Serve” ad, which promotes Sipsmith’s status as an official Wimbledon sponsor. Read on to get our ...
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Blog Advertising
10 tips and tactics for creating great advertising
July 9, 2025
It isn’t easy to catch people's attention these days. With so many messages and offers being thrown at people across too many platforms to count, it's hard to stand out from the crowd. So how can ...
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Blog Innovation
The coolest picks of summer: What frozen treats consumers crave
July 8, 2025
The 4th of July is behind us so we all know what that means: It’s officially summer in the US! Now we have just one thing on our minds, and that’s staying cool with some of our favorite classic ...
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Blog
Give me your number: Consumers share their price limit across categories affected by US tariffs
July 8, 2025
As these new U.S. tariffs come into play, consumers and brands alike are experiencing the effects in real-time. To understand consumer price sensitivity in the face of these tariffs, we surveyed ...
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Blog Advertising
Christmas in July: The critical window for creating a hit UK Christmas ad
July 7, 2025
For UK brands, Christmas isn’t just another campaign. It’s the campaign. And while consumers don’t see these festive masterpieces until November, marketers know the real action happens months ...
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Blog Advertising
AdMiration feature: Jack Daniel’s “What Makes Old No. 7”
July 3, 2025
For this week’s AdMiration feature, we looked at consumer response to Jack Daniel’s “What Makes Old No. 7” ad, which highlights all the characteristics that make Jack Daniel’s legendary, across ...
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Blog
4 ways to ensure data quality in market research today
July 2, 2025
Data quality is the most important piece of good market research. After all, if you can’t ensure the quality of your data, how can you confidently use it to make business decisions? There are many ...
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Blog Advertising
Why brands should be paying more attention to their brand recall in advertising
July 1, 2025
Advertising exists to sell a product or brand (either in the short term, long term or both), which is why brand recall is such an important metric to pay attention to. You want your ad to be ...
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superman flying through new cpg products
Blog Innovation
CPG disruption playbook: Insights from emerging brands
June 27, 2025
The CPG market is currently valued at approximately $2.3 trillion with a compound annual growth rate (CAGR) exceeding 4%. It's predicted to reach $2.8 to $3.4 trillion by 2030-2034. Around 30,000 new ...
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