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Blog Advertising
How to use consumer insights to build smarter ads and better products
May 23, 2025
Consumer behavior is shifting fast. Rising costs, convenience, and shortening attention spans impact the ways people discover products and what they buy. Add in values-driven behavior and the desire ...
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Blog Advertising
AdMiration feature: PG Tips’ “At Home With Monkey”
May 22, 2025
For this week’s AdMiration feature, we looked at consumer response to PG Tips’ “At Home With Monkey” ad, which is part of their new campaign and creative platform called “Live life one tea at a ...
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Blog Advertising
Real examples and research-backed practices for eco-friendly advertising
May 22, 2025
Sustainability isn’t just product's problem — it’s also advertisers’. And the impact of advertising on the planet is often massively underestimated. Right now, the ad industry contributes over ...
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Blog Advertising
Advertising inspiration from 10 of our favorite brands
May 21, 2025
Consumers are bombarded with advertising messages nearly every second. Experts refer to it as “marketing clutter.” Although it’s obvious that everyone is exposed to lots of advertising, researchers ...
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Blog Advertising
AdMiration feature: Goldfish’s “Boss”
May 15, 2025
For this week’s AdMiration feature, we looked at consumer response to Goldfish’s “Boss” ad, which features SNL's Ben Marshall and their new tagline “Be More Like Goldfish.” Read on to get our 3-2-1 ...
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Blog
Writing effective research briefs: A step-by-step guide for insights professionals
May 14, 2025
In the ever-evolving world of consumer insights, clarity and direction are crucial for successful research. “As a general rule, a market research study is only as good as the brief.” [[— B2B ...
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Blog Innovation
Gut feelings: What consumers really want from yogurt today
May 13, 2025
Once seen as a bit of a boring breakfast option, yogurt is now a category with a lot going on. Go to any yogurt section of your local grocery store and you’ll see what we mean. There are, of course, ...
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Blog Advertising
AI ethics: The advertiser’s guide to using AI
May 9, 2025
In 2025, 78% of people surveyed say their organizations use AI in at least one business function. Currently, the AI market reached $244 billion. Experts predict it will grow beyond $800 million by ...
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Blog Advertising
Full-funnel, full flavor: How CPG & QSR campaigns stay cutting-edge
May 9, 2025
The biggest brands aren’t guessing anymore. They’re constantly learning and turning those insights into a competitive edge. From AI-powered everything, including image generation and real-time ...
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