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Blog Advertising
AdMiration feature: Jack Daniel’s “What Makes Old No. 7”
July 3, 2025
For this week’s AdMiration feature, we looked at consumer response to Jack Daniel’s “What Makes Old No. 7” ad, which highlights all the characteristics that make Jack Daniel’s legendary, across ...
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Blog
4 ways to ensure data quality in market research today
July 2, 2025
Data quality is the most important piece of good market research. After all, if you can’t ensure the quality of your data, how can you confidently use it to make business decisions? There are many ...
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Blog Advertising
Why brands should be paying more attention to their brand recall in advertising
July 1, 2025
Advertising exists to sell a product or brand (either in the short term, long term or both), which is why brand recall is such an important metric to pay attention to. You want your ad to be ...
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Blog Innovation
CPG disruption playbook: Insights from emerging brands
June 27, 2025
The CPG market is currently valued at approximately $2.3 trillion with a compound annual growth rate (CAGR) exceeding 4%. It's predicted to reach $2.8 to $3.4 trillion by 2030-2034. Around 30,000 new ...
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Blog Advertising
Why your ads get ignored—and how to fix that
June 27, 2025
You can develop the best brief for a targeted launch. You might even think your creative is on point, but still feel your stomach sink when the metrics flatline. People are seeing your ads, they’re ...
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Blog Advertising
My Cannes Lions 2025 recap: AI, sweat and human connection
June 26, 2025
AI takes the main stage At this year’s Cannes Lions Festival of Creativity, the spotlight was definitely on data and AI. In fact, AI was everywhere. From big tech product announcements to immersive ...
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Blog Advertising
AdMiration feature: Cannes Grand Prix Creative Effectiveness & Creative Strategy winners
June 26, 2025
For this week’s AdMiration feature, we looked at consumer response to Dove’s “Real Beauty” and Apple’s “Shot on iPhone” campaigns. Each of these campaigns just won the Grand Prix awards in the ...
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Blog Advertising
Hear them roar: Top Creative Effectiveness & Strategy Lions by consumer vote
June 26, 2025
It’s been a tumultuous few years for brands. And now, with inflation and a cost-of-living crisis, increased business demands for results and consumer expectations at an all-time high, creative ...
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Blog Advertising
The reality of using celebrities in advertising today
June 25, 2025
If asked, I’m sure we could all rattle off several ads that include celebrities we love and remember from many Super Bowls or simply over the years. But what impact does the inclusion of celebrities ...
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The State of Creative Effectiveness
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The Connected Insights Imperative

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