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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
Ring, ring, cha-ching! What's working in finance and telco advertising
August 1, 2025
Historically, both finance and telco brands have some struggles when it comes to creating effective advertising. For the finance category for example, this is particularly true if they don’t have a ...
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Blog
From bottleneck to breakthrough: How to scale consumer insights across teams without losing control
July 31, 2025
TL;DR: Organizations struggle to scale consumer insights effectively across departments, leading to duplicate research, poor data quality, fragmented knowledge and wasted spend. This piece explores ...
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Blog Advertising
How to confidently launch creative that performs: A practical playbook for modern brand teams
July 31, 2025
You wouldn’t build a house without a foundation. So why launch a campaign without testing the creative? Creative launches are high-stakes. Budgets are tight, timelines are tighter and mistakes are ...
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Blog Innovation
Order up: How consumers view QSR and fast food restaurants today
July 31, 2025
Quick‑service restaurants (QSR) and fast food restaurants like McDonald’s, Popeye’s, Taco Bell and more are a booming industry in the US. In fact, the US fast‑food and QSR industry generated ...
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Blog Innovation
The chicken wrap wars: Consumers rank top chicken wraps in the US for 2025
July 29, 2025
Chances are, you remember the fast food chicken wars that kicked off in 2019 when Popeye’s launched its fried chicken sandwich. It sparked a number of other popular US chains to launch or revamp ...
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Blog AI
AI unlocks a new role for insights teams
July 28, 2025
Back in 2023, AI was mostly viewed as a promising future companion for insights teams. There was cautious optimism about its potential to automate repetitive tasks, generate faster reports and maybe ...
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Blog Innovation
Test before you build: How agile innovation teams validate product ideas without slowing down
July 25, 2025
You never had time to guess, but you did anyway. Now you don’t have to. Most new products fail not because they’re bad, but because they were never tested. According to Clayton Christensen, a ...
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Blog
Get answers, not approvals: How modern teams use on-demand consumer insights to move faster
July 24, 2025
You’re not just fighting for consumer attention. You’re also competing against marketing teams already testing, learning and optimizing in real time. The fastest teams have a built-in iteration ...
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Blog Advertising
AdMiration feature: Wonderful Pistachios’ “Lilliputians”
July 24, 2025
For this week’s AdMiration feature, we looked at consumer response to Wonderful Pistachios’ “Lilliputians” ad, which promotes their classic bag of pistachios in anticipation of a record breaking ...
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