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Blog
AI unlocks a new role for insights teams
July 28, 2025
Back in 2023, AI was mostly viewed as a promising future companion for insights teams. There was cautious optimism about its potential to automate repetitive tasks, generate faster reports and maybe ...
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Blog Innovation
Test before you build: How agile innovation teams validate product ideas without slowing down
July 25, 2025
You never had time to guess, but you did anyway. Now you don’t have to. Most new products fail not because they’re bad, but because they were never tested. According to Clayton Christensen, a ...
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Blog
Get answers, not approvals: How modern teams use on-demand consumer insights to move faster
July 24, 2025
You’re not just fighting for consumer attention. You’re also competing against marketing teams already testing, learning and optimizing in real time. The fastest teams have a built-in iteration ...
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Blog Advertising
AdMiration feature: Wonderful Pistachios’ “Lilliputians”
July 24, 2025
For this week’s AdMiration feature, we looked at consumer response to Wonderful Pistachios’ “Lilliputians” ad, which promotes their classic bag of pistachios in anticipation of a record breaking ...
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Blog Advertising
Something to sip on: What's working in beverage advertising
July 23, 2025
With so many new trends and offerings, what’s really working in advertising for the beverage industry these days? In this year’s State of Creative Effectiveness report, we decided to dive deeper into ...
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Blog Innovation
Innovation Spotlight: Wendy’s Frosty Swirls & Fusions
July 22, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Wendy’s Frosty Swirls & ...
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Blog Innovation
These trends are shaking, not stirring, the alcohol industry in 2025
July 21, 2025
Alcohol product innovation in 2025 The alcohol industry has long been a bastion of tradition, with time-tested methods of production and deeply rooted brand loyalties. But, like many industries, this ...
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Blog
Stop chasing clicks: Smarter ways to measure campaign success
July 18, 2025
Measuring how effective a CPG or QSR digital campaign is requires a multi-layered framework that accounts for performance, engagement and brand metrics. Understanding the available advanced ...
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Blog Advertising
AdMiration feature: McDonald’s “Rumble”
July 17, 2025
For this week’s AdMiration feature, we looked at consumer response to McDonald’s “Rumble” ad, which introduces the newest addition to their menu — a new burger called The Big Arch. Read on to get our ...
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More to explore

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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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