Skip to content
GET THE REPORT
LOGIN / REGISTER
LET'S TALK

Read all about it

Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
Read story

Tags:

Tags:

Blog Advertising
AdMiration feature: Venmo’s “Explore The Everything That Venmo Can Buy​​”
August 14, 2025
For this week’s AdMiration feature, we looked at consumer response to Venmo’s “Explore The Everything That Venmo Can Buy” ad, which promotes the app’s new commerce solutions and debit card and stars ...
Read story
Blog Innovation
Scrappy to sophisticated: How modern CPG brands are winning in a fragmented market
August 13, 2025
From niche disruptors to established brands, there is more competition between consumer packaged goods (CPG) brands for shelf space and consumer dollars. The value the CPG markets adds per capita ...
Read story
Blog Innovation
Innovation Spotlight: Vacation’s Classic Whip SPF 50
August 12, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Vacation’s Classic Whip SPF ...
Read story
Blog
Why digitized consumer insights are the future: Inside Zappi’s $170M growth journey
August 12, 2025
Zappi has an ambitious vision for the future: We want to digitize consumer insights for every enterprise.I know this is a bold statement, especially if we consider that only a small percentage of the ...
Read story
Blog Advertising
Strong concepts win markets: How to validate product and campaign ideas before they go live
August 11, 2025
Product innovation is a high-stakes gamble unless you validate early and often. You don’t have the time or budget to bet on the wrong idea. TL;DR When every idea sounds promising internally, it’s ...
Read story
Blog Advertising
AdMiration feature: Pantene’s “Fixins for Country Fried Hair”
August 7, 2025
For this week’s AdMiration feature, we looked at consumer response to Pantene’s “Fixins for Country Fried Hair” ad, which promotes the brand’s latest Damage Repair Collection of hair products. Read ...
Read story
Blog Innovation
Have it their way: Consumer’s fast food purchasing habits in 2025
August 7, 2025
Are US consumers purchasing more or less fast food nowadays? Who’s purchasing it the most? And how much does this vary by region or income? We recently ran a survey with a nationally representative ...
Read story
Blog Advertising
From clean to cuddly: The secret to great home, personal and pet care ads
August 6, 2025
The “care” category spans a wide range of areas — but can mainly be broken down into three major sectors: home care, personal care and pet care. Historically, when it comes to advertising, all three ...
Read story
Blog
Will your packaging perform on the shelf? How to test and optimize pack design before you launch
August 5, 2025
Brand and packaging are intricately connected. To start, here are some packaging and performance facts: It makes a one-second impression Competition is fierce Packaging influences perception Testing ...
Read story

More to explore

Catalog_thumbnail
The State of Creative Effectiveness: Social Video
CPG_report_Brand_loyalty_Hero-2
CPG Mega-Trends: 2026 edition
The_future_of_connected_insights_Hero
The Connected Insights Imperative

Get smart stuff in your inbox

Our newsletter delivers insider info to delight your inner insights geek.