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Blog Advertising
Why in-store video ads are beating social media
July 16, 2025
“I generally believe the majority of brand choice is made in a retail environment. I think less brand choice is made sitting on a couch or even driving in a car on the way to a retail establishment." ...
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Blog Advertising
Food for thought: What's working in food advertising
July 16, 2025
When we created this year’s State of Creative Effectiveness report, we decided to dive a bit deeper into what creative effectiveness looks like in each category. We tend to see big differences in ...
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Blog Advertising
Human touch vs. algorithmic precision: Rethinking shopper marketing in a digital era
July 15, 2025
Shopper marketing once relied on shelf space and clever design. Now, algorithms play a major role. Design and visibility still matter. Yet, competitive brands add real-time data, predictive ...
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Blog
How these CPG founders built billion-dollar brands (and what you can learn)
July 11, 2025
Behind some of the most iconic consumer packaged goods (CPG) brands are founders who didn’t just build products. They built movements. Whether it was disrupting snack bars, iced tea or shampoo ...
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Blog Advertising
AdMiration feature: Sipsmith’s “Wimbledon Campaign Serve”
July 10, 2025
For this week’s AdMiration feature, we looked at consumer response to Sipsmith’s “Wimbledon Campaign Serve” ad, which promotes Sipsmith’s status as an official Wimbledon sponsor. Read on to get our ...
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Blog Advertising
10 tips and tactics for creating great advertising
July 9, 2025
It isn’t easy to catch people's attention these days. With so many messages and offers being thrown at people across too many platforms to count, it's hard to stand out from the crowd. So how can ...
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Blog Innovation
The coolest picks of summer: What frozen treats consumers crave
July 8, 2025
The 4th of July is behind us so we all know what that means: It’s officially summer in the US! Now we have just one thing on our minds, and that’s staying cool with some of our favorite classic ...
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Blog
Give me your number: Consumers share their price limit across categories affected by US tariffs
July 8, 2025
As these new U.S. tariffs come into play, consumers and brands alike are experiencing the effects in real-time. To understand consumer price sensitivity in the face of these tariffs, we surveyed ...
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Blog Advertising
Christmas in July: The critical window for creating a hit UK Christmas ad
July 7, 2025
For UK brands, Christmas isn’t just another campaign. It’s the campaign. And while consumers don’t see these festive masterpieces until November, marketers know the real action happens months ...
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More to explore

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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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