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Blog Innovation
Have it their way: Consumer’s fast food purchasing habits in 2025
August 7, 2025
Are US consumers purchasing more or less fast food nowadays? Who’s purchasing it the most? And how much does this vary by region or income? We recently ran a survey with a nationally representative ...
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Blog Advertising
From clean to cuddly: The secret to great home, personal and pet care ads
August 6, 2025
The “care” category spans a wide range of areas — but can mainly be broken down into three major sectors: home care, personal care and pet care. Historically, when it comes to advertising, all three ...
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Blog
Will your packaging perform on the shelf? How to test and optimize pack design before you launch
August 5, 2025
Brand and packaging are intricately connected. To start, here are some packaging and performance facts: It makes a one-second impression Competition is fierce Packaging influences perception Testing ...
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Blog Advertising
Ring, ring, cha-ching! What's working in finance and telco advertising
August 1, 2025
Historically, both finance and telco brands have some struggles when it comes to creating effective advertising. For the finance category for example, this is particularly true if they don’t have a ...
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Blog
From bottleneck to breakthrough: How to scale consumer insights across teams without losing control
July 31, 2025
TL;DR: Organizations struggle to scale consumer insights effectively across departments, leading to duplicate research, poor data quality, fragmented knowledge and wasted spend. This piece explores ...
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Blog Advertising
How to confidently launch creative that performs: A practical playbook for modern brand teams
July 31, 2025
You wouldn’t build a house without a foundation. So why launch a campaign without testing the creative? Creative launches are high-stakes. Budgets are tight, timelines are tighter and mistakes are ...
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Blog Innovation
Order up: How consumers view QSR and fast food restaurants today
July 31, 2025
Quick‑service restaurants (QSR) and fast food restaurants like McDonald’s, Popeye’s, Taco Bell and more are a booming industry in the US. In fact, the US fast‑food and QSR industry generated ...
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Blog
Brand tracking, but make it real-time: How modern teams monitor brand health without the lag
July 29, 2025
New brand messaging or rebrand ideas are always a bit of a risk, but early consumer feedback prevents over-investing in the wrong ones. The problem is that lagging indicators tell brands what has ...
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Blog Innovation
The chicken wrap wars: Consumers rank top chicken wraps in the US for 2025
July 29, 2025
Chances are, you remember the fast food chicken wars that kicked off in 2019 when Popeye’s launched its fried chicken sandwich. It sparked a number of other popular US chains to launch or revamp ...
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