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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
Navigating the measurement gap: A guide for QSR analysts
September 10, 2025
With inflation on the rise, consumer spending is down and many QSRs (quick-service restaurants) are seeing declining customer traffic. The pressure is on analysts to support effective AI-driven ...
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Blog Advertising
AdMiration feature: The Farmer's Dog “The Jump”
September 10, 2025
For this week’s AdMiration feature, we looked at consumer response to The Farmer’s Dog “The Jump” ad, which promotes the brand's line of fresh, personalized dog food. Read on to get our 3-2-1 ...
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Blog Advertising
The CMO playbook for QSR advertising in 2025
September 9, 2025
Quick-service restaurants (QSRs) have long thrived on volume, getting as many people in the door (or through the app) as possible. But in today’s market, volume alone isn’t enough. Consumer ...
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Blog Innovation
Innovation Spotlight: Cholula’s Cooking Sauces
September 8, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Cholula Cooking Sauces, ...
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Blog Advertising
How CMOs can turn retail media spend into predictable, incremental growth with 60% more accuracy
September 5, 2025
For CMOs, ballooning media spend budgets raise four urgent questions: How can you prove ROI? Are you able to react fast to change? Are you able to stay consistent while personalizing? Can you scale ...
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Blog Advertising
AdMiration feature: Skechers’ “Scary Fast​​”
September 4, 2025
For this week’s AdMiration feature, we looked at consumer response to Skechers’ “Scary Fast” ad, which promotes the brand's new AERO Burst sneaker with slip-in technology. Read on to get our 3-2-1 ...
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Blog Advertising
For CMOs, guesswork is no longer an option in CPG advertising
September 3, 2025
The advertising media landscape today is complex and fractured. This means chief marketing officers (CMOs) must work harder to avoid costly barriers and pitfalls while demonstrating consistent ...
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Blog Advertising
Finance advertising is finally gaining momentum, but efficiency matters
August 29, 2025
Finance advertising is showing impressive growth. In 2024, leading U.S. banks spent over $22.5 billion on their ad and marketing, a 8% jump from the previous year. Right now, digital is a significant ...
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Blog
The MBA-to-CPG career path: Opportunities, challenges and what to expect
August 28, 2025
The MBA-to-CPG (consumer packaged goods) path is well-worn for good reason. The CPG field offers structure, global scale and the chance to run household name brands early in your career. Yet, there ...
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